5 Ways To Use ChatGPT For Small Business Email And Marketing

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The phrase "small business" is a misnomer. Most small business owners or bootstrappers have goals and ambitions that are anything but small—they just prefer to maintain control over their business. It can be challenging to compete with VC-funded startups that have more resources at their disposal. But today, tools like ChatGPT are leveling the playing field for businesses big and small, starting with email writing and marketing.

As the owner of a bootstrapped business, I regularly use AI tools like ChatGPT to enhance communication, save time and boost my business's outreach, leaving me more energy to focus on tasks that really move the needle for my company. Here's how you can use ChatGPT for small business emails.

If you're new to large language models (LLMs), you might be wondering: Can ChatGPT write realistic, professional emails? Short answer: Yes. ChatGPT can act like your personal AI assistant, generating professional-sounding drafts, whether you need a cold pitch to potential clients or boilerplate out-of-office replies. It all starts with the "prompt"—the instructions you give to ChatGPT.

When you craft a prompt, act like a journalist and consider the Ws: Who, What, Where, When, Why and How. Specify the format (e.g., a template versus a one-time message), the tone, the audience, the timing, the key details to include, and why you're writing in the first place. Context in the prompt helps ChatGPT meet your goals. Luckily, ChatGPT is a conversational tool, so you can engage in back-and-forth dialogue to ensure a draft email meets your expectations.

Delegating email-writing to ChatGPT doesn't mean handing over the reins entirely. You must be a diligent editor.

For small businesses, this means saved time, increased productivity and improved responsiveness—crucial for staying competitive. While technical instructions for setting up filters are available online, ChatGPT can guide you through the process. With a simple prompt like, "How do I set up a Gmail filter to automatically delete emails with the subject 'Spam Offer'?" ChatGPT will generate step-by-step guidance for platforms like Gmail, Outlook, Apple Mail and Thunderbird.