Microsoft Launches Multi-Format Campaigns For Audience Ads

Source: Found here

Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads.

This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads.

Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection when creating a new Audience ads campaign.

In order to use multi-format campaigns, you need to choose a campaign objective of either of the following:

During the campaign creation process, you can select the different types of ad formats. You can choose just one, or all three ad formats depending on your assets and your goals.

This update reflects Microsoft Ads⁘ commitment to evolving its platform to meet the needs of modern advertisers.

By offering a streamlined, flexible solution for combining ad formats, Microsoft makes it easier for advertisers to reach their audiences across diverse channels without the complexity of managing multiple campaigns.