Reference: Found hereRoss Andrew Paquette is Founder and CEO of Maropost , a commerce platform that streamlines operations and unlocks customer insights.
Traditional retail's greatest strength was its personal touch—store associates who knew your preferences and anticipated your needs.
Now, AI is taking personalization even further, helping retailers build even more authentic connections with millions of customers at the same time. AI isn't just matching the intimacy of traditional retail—it's reimagining and improving it for the digital age.
For e-commerce merchants eager to elevate their customer experiences with AI, these five tips can make shopping more personal and profitable.
Personalized greetings were a great starting point for e-commerce, but AI has the potential to go much deeper . To truly connect with customers:
Reveal what shoppers really want: Like an all-knowing personal shopper, AI can analyze browsing history, purchase patterns and even abandoned carts to predict what a customer may need next.
Suggest remarkably relevant recommendations: Graduate from one-size-fits-all "recommended for you" assortments. Let AI automatically collect personalized product suggestions based on each customer's recent actions, location or even seasonality.
Improve human interactions with AI: AI excels at personalization, but brands must still deliver seamless one-on-one service to surprise and delight customers. Use AI to connect service and sales teams with real-time customer data to help them make the most of every interaction.
With eRFM reporting baked in, modern e-commerce software makes it easy for merchants to securely capture and surface transformational behavioral insights. Follow these do's and don'ts to make customer journeys more meaningful:
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