Tuesday, July 26, 2022

Digital marketing skills are in demand - SmartBrief

Digital marketing skills ranks among the top trending job skills in the US, per analysis of Google Trends search data by Preply . Other top-trending skills in America are data science and visualization and data management.

There's been a 35% increase in interest for those who have knowledge of digital marketing, including search engine optimiza tion and Google Ads.

Publisher: SmartBrief
Date: 2022-07-25T21:21:21 00:00
Twitter: @smartbrief
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Content Marketing and HARO: How Both Work Together - ReadWrite

Content marketing forms the cornerstone of every successful digital marketing strategy. The age-old adage, "Content is King," bears relevance to this statement.

However, before we delve into the ins and outs of content marketing, let's first consider a definition of content marketing:

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Publisher: ReadWrite
Date: 2022-07-25T23:30:18 00:00
Author: https www facebook com debraj chatterjee 58
Twitter: @RWW
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Financial Services Marketing: Where to Start?

Financial services marketing has always been a tricky one to navigate. The ability to explain your product, be entirely transparent, sound alluring while also remaining engaging and current is a real balancing act.

Well, as we're now deeply entrenched in the world of social media and content consumption, it should be working out what content will enrich your brand and give your clients that extra value add.

Publisher: Financial and Business News | Finance Magnates
Twitter: @financemagnates
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Amazon Business enlists 'talking' animals in marketing campaign

Already Amazon.com Inc.'s fastest-growing unit with more than $25 billion in annual gross sales, Amazon Business is out to win over more hearts among buyers and procurement managers at small as well as large companies. Last week it launched "Buy Smarter. Dream Bigger.

The campaign, directed by ad agency BSSP in association with Biscuit Filmworks , will run nationally through November.

Publisher: Digital Commerce 360
Date: 2022-07-25T21:34:57 00:00
Author: Paul Demery
Twitter: @DigitalComm360
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How Authentic Marketing Is Key to Building a Loyal Audience

The bar on doing business has been raised. Speak consistently and authentically and you'll earn your customers' trust - and likely, more of their business.

Brands are speaking from a point-of-view that isn't native to them, speaking to audiences they don't connect with, or, all too often these days, capitalizing on "trends" in which they have no real story to tell.

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Publisher: Entrepreneur
Author: Chip House
Twitter: @Entrepreneur
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Lean for Good Announces Appointment of Meaghan See As Head of Marketing To Drive Growth in FY23, ...

See is a National Academy of Sports Medicine certified personal trainer and has been with the group for several years, she is a keen spokesperson for the LeanBiome range of products and looks set to help the company build on its already strong position.

" In recent years, medical professionals and researchers have uncovered that an unhealthy gut, a prevalent problem across the US, affects nearly three-quarters or 72% of Americans, " says See. " Most think the ill effects of an unhealthy gut end with the digestive tract.

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Date: 63B03B971ABD2402A395C8329467E0AC
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5 Signs A Client Is About To Break Up With Your Marketing Agency

But, if you can analyze why they leave and catch the signs early, you can reduce your agency’s churn.

It’s about four times more expensive to onboard a new client than it is to retain an existing one.

Sometimes, you can get in front of a client that’s thinking about leaving and prevent it. And if you can’t, it’s important to analyze why they left and improve your processes for next time.

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Publisher: Search Engine Journal
Date: 2022-07-26T05:00:20 00:00
Author: CallRail
Twitter: @sejournal
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UK TikTok Marketing 2022 - Insider Intelligence Trends, Forecasts & Statistics

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.

Publisher: Insider Intelligence
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