The Vice President of Advertising Sales & marketing is responsible for the successful execution of the Network's revenue goals and for managing the east coast sales team.
Marketing 360 Drives Results for Pool Service Company
In this case study, Marketing 360 discusses how one pool service company, with the help of their team at Marketing 360, drove fantastic results with their multi-channel marketing strategy.
So, how did they do it? First, they started by ensuring that their website was fully optimized with relevant keywords and created lots of high-quality content. This helped them to increase their keyword rankings which, in turn, increased their organic traffic.
The Upcoming Revolution in Marketing -- Conclusion | MediaVillage
Continuing last week's column ... Networks have been trying for years to prove the greater value of a TV impression, although no one doubts it. Nor should they. In the revolution, the swift increases in sales and branding effects will be widely noticeable. This will restore linear TV stock.
Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more
Ex-Reebok Marketing Exec Joins Nix Biosensors | SGB Media Online
Nix, the biosensor company that compiles health and wellness data for consumers, hired Inga Stenta Reebok’s former head of U.S. marketing as chief marketing officer.
Stenta, who worked as Boston-based Nix’s interim CMO for the past four months, worked more than ten years at Reebok, where she held global marketing roles and, most recently, led its marketing and communications strategies in its largest market.
Reach All Your Content Marketing Goals With These 5 Tips
Content is core to marketing, but it only works if you create and distribute the right stuff. Here's your playbook to do it.
Content may be king, but it's not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals. Here's how to do it well:
FTC Approves Final Order Preserving Competition for Development and Marketing of Steroid ...
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that Hikma Pharmaceuticals plc's $375 million acquisition of Custopharm, Inc.
The consent order removes any incentive for Hikma to terminate or delay marketing the TCA product it has under development, by requiring that Custopharm's parent company retain and transfer Custopharm's TCA assets to another one of its subsidiaries, Long Grove Pharmaceuticals, LLC.
Highlights of the 2022 Rocks Digital Marketing Conference
June 30th, 2022 saw the return of the Rocks Digital Marketing Conference and an action-packed day of expert speakers and engaging presentations.
The conference welcomed attendees from across the United States to the beautiful Venue Forty|50 event space in Addison, Texas for an array of cutting-edge and actionable insights.
Behind the Deal: Marketing prowess boosts multiple for fast-growing RIA | Citywire
By the late 1990s Ernie Burns, then a nascent businessman, had won multiple national and international taekwondo tournaments. But his Olympic dreams were shattered when the unthinkable happened.
While driving on the interstate, Burns recalled, he was hit by an 18-wheeler, losing his right hand in the resulting accident. The event altered his perspective and focus.
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