5 Must-Haves For Your Law Firm's Digital Marketing Strategy
In this article, we review five key areas to focus on when considering a go-forward plan for your law firms' marketing.
Like it or not, your website and brand are the face of your firm. You wouldn't walk into the courtroom in a tank top and sandals; the same sort of focus on image needs to be projected on your digital presence. A modern, accessible, user-friendly website serves multiple purposes, including:
Report: The State of Organic Marketing in 2022
Search Engine Land » Channel » SEO » Report: The State of Organic Marketing in 2022
Organic marketing is a crucial and growing part of any organization's digital toolkit. Unlike other forms of digital marketing, organic is earned, not paid. It doesn't require paying to get in front of potential customers. SEO is all about answering peoples' questions and providing value.
5 steps to achieve better sales and marketing alignment
In my 30 years working to establish successful B2B marketing teams, the most clichéd (but somewhat accurate) statement is that sales and marketing are “not on the same page.” This is a problem.
Now, you could argue that there are many reasons why sales and marketing are not aligned. At a high level, it could come down to hiring and leadership. For instance, if the head of marketing is a brand strategist, what do you think that person will view as the most important thing to focus on?
Event-Led Growth for B2B Marketing | MarketingProfs Podcast
If you're still thinking of events as large, lavish ordeals that happen only once or twice a year, it's time to update your mindset.
Anything can be an event, insists Airmeet CMO Mark Kilens—from podcasts to community meetups. Such micro-events should take place often, in different formats. And it's important to pivot that way, because in a vast sea of online content, events can also be a brand differentiator.
Appreciation Marketing Is a Powerful Tool - AllBusiness.com
People like to know they are appreciated. Endless books have been written on the subject. In fact, appreciation can be encapsulated in four distinct categories: words of affirmation, quality time, recognition, and gifting.
The "thank you" note is still king. Whether it is to thank a prospect for their time meeting with you or for closing a deal, people want to hear from you.
Academic Minute | Are IVF Money-Back Guarantee Programs Marketing Gimmicks?
As Gen Z's Buying Power Grows, Businesses Must Adapt Their Marketing
Businesses are constantly wanting to know what's the best way to market to the largest audiences. While the Millennials represent the largest group of consumers and the Baby Boomers have the largest buying power, Gen Z's spending power is on the rise.
If a member of Gen Z doesn't agree with the morals of a company, many of them will boycott the products completely and get their friends to do so as well. What advertisers and brand managers learned in their marketing classes years ago is outdated.
6 Reasons Why Small Businesses Need To Focus On Online Marketing
Small businesses are the backbone of the economy. They create jobs, support local communities, and drive innovation. However, in order to thrive in today’s economy, as a small business owner, you know that it’s essential to focus on marketing. But what kind of marketing should you do?
Ways to Boost Your Marketing Efforts | Ask The Experts | dailyuw.com
Marketing your business to the masses is key if you want to succeed for the long run. After all, you need to increase your sales in order to be able to meet rising overhead costs and other expenses that are required to keep your business going.
How can you boost your marketing efforts? Well, there are several ways you can go about doing so, and a few are listed below to help you get started.
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