Does One NZ's New Ad Campaign Connect? Many Adopted People Might Not Think So

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Annabel Ahuriri-Driscoll does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

After all, closed adoption represents the epitome of disconnection for adopted people and their birth families. Under the current law , birth identity and relationships are legally erased while new adoptive identities and relationships are created.

Until the Adult Adoption Information Act was passed in 1985, many adopted people in Aotearoa New Zealand were raised with little or no information regarding their birth origins. They had to wait until age 20 to access their original birth certificate.

So, for adopted people, the promise of connection is particularly poignant – as the advertisement depicts.