Read more: Visit websiteThe Financial Times has launched a campaign directed at its media and marketing industry audience.⁘
Created by Motel, ⁘Reach our readers⁘ features a series of executions designed to look like FT headlines in its well-known ⁘pink sheet⁘ style.
They include the lines: ⁘Where opinion formers form opinions⁘, ⁘Talk to the 22.4mn who influence the 8bn⁘ and ⁘Not read by any old Mark, Elon or Jeff⁘.
Elizabeth Dolin, ⁘FT Commercial head of marketing, said:⁘ ⁘This new campaign sits at the heart of a wider strategy to raise the profile of FT⁘ Commercial's capabilities in a fresh and creative way, whilst leaning into our brand⁘ heritage.
Having previously worked with Brooklyn Brothers on its creative, the FT has since moved to working with agencies on a project basis.
Activations will also focus on key advertiser sectors, such as luxury, fashion and banking, and⁘ markets including the US, Paris, Singapore, and the UK.
The campaign launched today (7 June) and will run across FT paid and owned channels, branded giveaways and events, including a takeover of the Contagious Villa throughout this year's Cannes Lions festival, accompanied by outdoor and digital executions.
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