Seven Of The Most Inspirational Ad Campaigns For These Agency Leaders

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Advertising has the power not only to sell products and services, but also to shape cultural narratives and norms of creative expression. While many ads are quickly forgotten, a select few stand out as works of genius that inspired generations of marketers and advertisers to come. From iconic slogans to unforgettable visuals, these legendary ad campaigns demonstrate the incredible impact of breakthrough creative work.

By examining ad campaigns of the past that helped set the standard for creativity and effectiveness, leaving a lasting impact on the marketing world, agency professionals can uncover timeless principles and innovative strategies to inspire their work today. Below, seven members of Forbes Agency Council explore influential ad campaigns that helped shape their own approaches to marketing and advertising.

The "Got Milk?" ads from the '90s still stick with me to this day. They were some of the best visual storytelling from that era. The only words that would grace the screen were "Got Milk?" as the bookend. Everyone remembers the ad with the guy eating the peanut butter sandwich and being unable to utter the winning answer in a radio contest—simple and creative storytelling at its finest. - Bernard May , National Positions

"The Right Hand Ring" ads from De Beers was the campaign that made me pursue advertising. I've spent my entire career focused on creating an emotional and enduring campaign with the audiences of my clients' brands and businesses—the only way to continue to compete in this ever-changing landscape is to bridge the gap between purchase and need. Even things that are "nice to have" can become "needs." - Vix Reitano , Agency 6B

The "Think Different" campaign by Apple profoundly inspired my approach to marketing. It celebrated the rebels and the misfits, showcasing how they changed the world. This campaign's emphasis on brand storytelling and connecting emotionally with audiences taught me the power of aligning a brand with aspirational, universal values. - Kenny Tripura , Edkent Media