Target And Shopify Teaming Up Didn't Boost Marketplace

Source: Found here

Four months after Target and Shopify teamed up to expand Target⁘s third-party marketplace, it didn⁘t make much progress. Target⁘s invite-only marketplace has only added 500 new sellers this year.

The partnership is invisible in the marketplace⁘s growth despite the millions of brands using Shopify. Few brands applied to sell on Target; presumably, many weren⁘t approved because, since June, Target added less than 250 new sellers (only some of which were from Shopify). Target makes the determination based on qualifications beyond U.S.-only and basic good business standing requirements seen on other marketplaces, like how the seller⁘s assortment fits the broader Target selection.