16 Skill-Building Courses And Resources For Marketing And Comms Pros

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The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on professional development to advance their skills. In addition to gaining foundational and advanced industry knowledge, networking at these courses, industry webinars and conferences can offer valuable insights and connections.

Below, Forbes Communications Council members share their recommended educational resources and topics to dive into in 2025.

Phone-first content creation is increasingly important to learn. Getting well-versed in quick, easy editing of what is trending will be incredibly important for any brand to continue to stay relevant. - Erin Nourijanian , UBS Arena

I recommend Columbia Business School's Chief Marketing Officer Program for marketing leaders ready to level up. As the CMO role evolves beyond traditional marketing, this program equips you with strategies and insights to excel in data-driven leadership, customer-centric growth and business innovation. It prepares you to lead cross-functional teams and align marketing with broader business goals. - Stephen Spratley , Marketing Armor

It's AI all day long. Learn this not only to hone your skills, but also to demystify the worry that it will take over jobs. Knowledge is power, so invest in your team to be powerful and open to the possibilities. - Alice Ferreira , Webster Financial Corporation

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

As a counterbalance to AI learning, I'd suggest leaders look into ways they can learn more about behavioral psychology. By understanding the underlying motives behind what drives customers, marketing leaders can develop deeper, more impactful messaging. This can be especially helpful as audiences expect more human-centric, personalized experiences from the brands they trust. - Cassi Hallam , System Pavers