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Amit Samsukha, Director ⁘ CTO at EmizenTech , is an e-commerce consultant, proficient at improvising IT infrastructure.
AI-powered marketplaces are already the next big thing that's creating an enjoyable experience for businesses and consumers.
Leveraging the power of advanced AI technologies, the marketplaces benefit businesses with efficient operations, increased customer engagement and surging growth.
Considering customers, AI-enabled marketplaces are facilitating them with seamless search options, personalized recommendations and improved customer support.
The global AI-powered ecommerce market is anticipated to surge , hitting $22.60 billion by 2032, up from $7.57 billion as recorded in 2024. This figure unveils the fact that AI adoption is influencing ecommerce.
Getting deeper into more influencing factors will clear up our thoughts on how AI-enabled marketplaces are revolutionizing global commerce.
AI is not solely responsible for impacting the capabilities of marketplaces. It's the combination of advanced technologies.
1. Machine Learning (ML): ML algorithms analyze vast data and identify trends and patterns. Thus, it helps with fraud detection, product recommendations and personalized marketing.
2. Natural Language Processing (NLP): NLP plays a significant role here by understanding and interpreting human language, whether speech or text. This advanced technology facilitates product search, sentiment analysis and customer satisfaction.
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