More details: See hereFor software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, SaaS companies can begin leveraging data analytics to refine product features, enhance customer service and drive greater profitability.
As with any company, boosting customer retention and driving market value for a SaaS company starts with data-driven, user-focused decisions. Below, members of Forbes Technology Council offer their practical advice—focused on both "what" and "how" questions—to help SaaS companies make targeted improvements through data analytics.
Monitor product usage using Web analytics to determine which parts of the platform are being adopted and which ones are not. Iterate and take action to increase adoption, and repeat until you get the results you're seeking. If you are not seeing adoption in one area, plan to deprecate it to optimize and simplify the platform. This process allows SaaS companies to drive profitability through increased adoption. - Raghu Bongula , ConnectWise
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