More details: See hereDanielle Wiley, Founder and CEO of Sway Group , an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns.
Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are making a comeback, while others are heading in completely new directions. The way consumers engage with content is always changing, so staying flexible and adaptable is key to keeping up with the competition.
Here's what you can expect to see more of in the coming year—and how you can stay ahead of the curve.
In 2025, the one-size-fits-all approach will continue to fade, with brands zeroing in on highly targeted audiences. This means partnering with creators who can reach hyper-niche markets or run hyperlocal campaigns . Communities centered around shared values or niche hobbies are prime examples of where creators with genuine connections can make a difference.
Don't just look at follower count—look at engagement within the creator's niche. For hobby-driven or special interest campaigns, consider influencers who are deeply involved in those activities; their audience is more likely to be passionate and loyal. For local campaigns, partner with influencers with a strong presence in your target area, and take advantage of regional micro-influencers for more intimate, localized connections.
Cross-platform content is gaining momentum again, with most influencers now expanding beyond their primary platform. Rather than focusing solely on one channel, creators are sharing their content across TikTok, Instagram, YouTube, Pinterest, newsletters and more, meeting audiences wherever they are. (With the uncertainty around TikTok's future , cross-posting is more important than ever.) In 2025, this trend of cross-posting is likely to keep growing, helping brands connect with their audience in more places. By reaching people across different platforms, campaigns can feel more engaging and have a bigger impact.
No comments:
Post a Comment