Reference: Visit websitehttps://www.forbes.com/sites/liendepau/2025/01/01/3-business-valuation-methods-for-a-small-business/
Branding and marketing need to support your sales team's efforts. Ensuring your brand is well-defined and consistent helps distinguish your business from competitors and can make the difference between commodity and premium pricing for your products or services. A strong brand can help you attract more customers and retain them better, too.
In many ways, selling your company is a marketing challenge of its own. That's why it's important to showcase to potential buyers whatever differentiates your product or service from the competition. Make sure you create a small monopoly within your niche so you have a strong price control.
Ask some of your long-time clients for testimonials explaining why they are doing business with you and what keeps them coming back. Finding opportunities to develop and demonstrate that you have a clear and compelling market position is one of the most effective ways to boost the value of your business.
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