NEW YORK--( BUSINESS WIRE )--Picture this: a global retailer, manufacturer, or distributor spend weeks trying to launch a basic personalized web experience, losing critical revenue—all because they're stuck on a monolithic legacy ecommerce platform.
✖ Integrate all your operations—front-end, back-end, inventory, customer service—seamlessly. Nope.
✖ Scale specific areas independently to fuel growth. Hard no.
✖ Roll out new features without disrupting the entire system. Absolutely not.
Enter API-driven architecture: commerce for grownups, designed for flexibility, scalability, and seamless integration. Unlike your parents' basement, API-driven commerce offers the freedom to customize and scale on your own terms. It's your space—you can adjust what you need without having to consider how it might disrupt everything else. This is where real ownership begins.
As digital and physical experiences continue to merge, companies embracing unified commerce with microservices are redefining efficiency, agility, innovation, business growth and customer connection.
In this update, we'll showcase leading brands that have moved from a legacy ecommerce platform to a unified commerce platform to transform their digital experience and unlock new possibilities.
The global leader in oral, skin and pet care, continues its expansion with VTEX. Following the successful B2B implementations of PCA Skin Professional and Colgate Oral Professional in the US, Colgate has now extended its digital strategy to international markets, recently launching Oral Professional in Switzerland, its first European B2B site on VTEX.
Colgate's headless global architecture powered by VTEX enabled a seamless rollout, demonstrating the platform's adaptability and scalability across diverse markets and business models. We are thrilled to support Colgate's continued expansion in the US and Europe, underscoring their commitment to digital commerce innovation.
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