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Homepage - Campaign Middle EastWhat makes OOH remain one of the most effective forms of traditional advertising? OOH advertising thrives by effectively reaching broad urban audiences and boosting brand awareness and market share. P
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As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, marketers are urged to take a ⁘holistic content strategy⁘ approach.
The retailer put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best score for potential effectiveness since 2019.
Aldi, Sainsbury's and M⁘S Food are all strong contenders in the Christmas ad race, with M⁘S clothing and home coming in as viable competition.
The fully AI-generated ad will replace the original ⁘Holidays Are Coming' on UK TV screens this festive season with Coca-Cola seeking to bring the ad to "today's times".
Marketing to multiple generations can feel like balancing on a tightrope. Each age group brings its own expectations, communication preferences and values, all of which must be considered when crafting a campaign.
Keeping the balance of adapting your messages, language, visuals, the channels you use and so on to resonate with and reach different generations while staying true to your core brand voice is the biggest challenge. One way of addressing this is by building and truly empowering multigenerational teams to be in charge. - Diana Scholz , Bayer AG
While our research revealed that 85% of people worldwide find video to be crucial when shopping online, marketing content must be tailored per generation to align with differing preferences in tone, messaging, consumption habits and more. By segmenting video campaigns to reflect these differences, marketers can improve engagement across demographics and increase brand loyalty. - Sara Griggs , Brightcove
The biggest challenge in marketing to multiple generations is addressing their diverse values and their comfort levels with tech. When you're a long-established brand, it's easier to target older generations. To overcome this, my team developed a content strategy using platforms like Facebook and X for mature audiences and newer platforms for engaging younger ones, fostering cross-generational connections. - Nandini Sankara , Suburban Propane
A huge challenge across multiple generations is the time the audience is willing to spend on a piece of content. Younger generations want to know immediately what you are trying to sell. The older generations spend a little longer understanding the messaging before moving on. You can tailor your content to fit the needs of both with short- versus long-form content. - Sarah Lero , A.L. Huber
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