18 Important Elements That Make Late Holiday Retail Campaigns ‘Pop'

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The latter half of the holiday shopping season is a critical time for retailers to capture consumer attention and drive sales. With competition at its highest, ad campaigns that truly "pop" and resonate with prospective customers can make all the difference to a brand's bottom line.

Below, Forbes Agency Council members explore some important elements that can help retailers' holiday campaigns stand out from those of their competitors. From designing eye-catching visuals to sharing compelling stories, these strategies can help retailers connect with customers while also maximizing end-of-year revenue.

One tip to make holiday ad campaigns "pop" is to leverage limited-time offerings. Products that are only available for a short period feel more valuable due to their exclusivity and limited purchase window. Additionally, incorporating PR into these campaigns amplifies visibility, creating stronger consumer interest and ultimately driving better sales results. - Durée Ross , Durée ⁘ Company, Inc.

Focus on promoting gift cards. As the holidays approach, many shoppers are looking for last-minute gifts, and gift cards provide a convenient solution that appeals to a wide audience. To amplify this strategy, retailers should also incorporate influencers into the mix. Reports show that Gen-Z, in particular, is heavily influenced by what's trending on TikTok for gift ideas during the holiday season. - Aurelie Sauthier , Made in

In order to get your ad campaigns to pop, you have to consider the environment you are advertising in. Will your ad be in white space? If so, make sure to use vibrant colors to stand out as opposed to white, which will wash away into the background. Will you be advertising in a sea of social? Stand out from the rest of the ads with eye-popping colors and movement. Don't fit in—stand out. - Jonathan Schwartz , Bullseye Strategy

Some of the best communications and brand pushes I have seen during the festive season were based on very human, very authentic and very relatable insights. Take John Lewis ⁘ Partners department stores in the U.K., for example—we wait to see what they bring, and it's always something simple and yet profound that speaks to our love of family and family values at this time of year. Nostalgia and emotional storytelling stand apart. - Taazima Kala , Hotwire