Saturday, March 19, 2022

Marquee Marketing Agency Earns WBE Certification - Business Journal Daily | The Youngstown ...

LIBERTY TOWNSHIP, Ohio – Marquee, a boutique agency that provides strategic marketing and events for a select group of clients, announced this week that it has received its federal Women Business Enterprise certification.

Certification validates that a business is at least 51% owned and managed by a woman. During the months-long application and interview process, business owners must document their fiscal responsibility, present growth plans and up-to-date cash flows.

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Publisher: Business Journal Daily | The Youngstown Publishing Company
Date: 2022-03-19T09:00:00 00:00
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10 Tips for Making Your Content Marketing More Productive and Impactful - Small Business Trends

You don't need to pay for ads to amplify your content on Facebook. There are still ways to get engagement and bring relevant customers to your page, as Michael Stelzner of Social Media Examiner details in this post .

Publisher: Small Business Trends
Date: 2022-03-19T13:00:45 00:00
Twitter: @smallbiztrends
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Getting back to basics: Marketing ROI

Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers?

The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half.

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Publisher: MarTech
Date: 2022-03-18T15:02:37 00:00
Twitter: @martechismktg
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When it comes to growth marketing, ‘so much of CRO is psychological’ – TechCrunch

As the number of startups competing for attention from investors and consumers continues to swell, growth marketing has become more critical than ever.

Based on the feedback we received in our ongoing expert survey, Growthcurve , with offices in London and NYC, offers plans that let companies scale services up or down depending on their needs at the moment — like having an on-demand flexible resource for growth marketing on hand.

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Publisher: TechCrunch
Date: 2022-03-18 08:07:42
Author: Miranda Halpern
Twitter: @techcrunch
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Consent At Scale: A Permission-Based Marketing Framework | Fierce Pharma
Publisher: Fierce Pharma
Date: 2022-03-21T08:00:00-0400
Author: Questex Partner
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Why marketing attribution is both a challenge and a necessity

MarTech » Marketing Analytics » Why marketing attribution is both a challenge and a necessity

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. "A lot of our customers run their routing," said Full Circle Insights President and CEO Bonnie Crater.

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Publisher: MarTech
Date: 2022-03-18T16:35:43 00:00
Twitter: @martechismktg
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Marketing trends for March 18, 2022 | Ad Age

Bars of Russian and Nestle SA-branded chocolate, center, sit on a shelf inside an OAO Magnit hypermarket in Krasnodar, Russia

look, if you're not going to sxsw to relive the horrors of 9/11 by putting on some vr glasses in a meta booth for an immersive documentary viewing experience about surviving in rubble and ash, why are you even going?

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Publisher: Ad Age
Date: 2022-03-18T11:57:45-0400
Author: https www facebook com
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Filling Digital Marketing's Skills Gap

The role of marketing has become increasingly technical and data-driven.

And then there are tech platforms that offer certification training for their products. Google Ads and Google Analytics certifications are popular, especially with dominance of the Google search engine.

Digital marketing will only accelerate as customers spend more time and resources on digital channels such as websites, mobile apps and other digital channels.

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Publisher: Forbes
Date: 2022-03-18
Author: Tomoko Yokoi
Twitter: @forbes
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It's time to revisit your marketing plan | National Hog Farmer

We are a couple months into 2022 and the commodity markets continue to be a wild ride. We're seeing a dynamic marketplace with good potential revenue opportunities on the horizon. 

As of the date I am writing this article a couple hog margin crush tools that various advisors produce show potential margins averaging over $20 per head for the next 12 months. Now is a good time to revisit your marketing strategy and make any adjustments you may need.

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Publisher: National Hog Farmer
Date: 2022-03-15T17:06:06 00:00
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Train to become a Facebook marketing expert in as little as 34 hours | PCWorld

Facebook is a powerful marketing tool. But unfortunately, few  entrepreneurs  know how to use it properly. To realize its full potential, you first need to  understand how Facebook works  and then create a plan of attack. Not sure how to do that?

This package features eleven beginner-friendly courses that introduce students to the world of Facebook marketing. They’ll learn the very basics, find out how to make ads that earn attention, get acquainted with fan page development, and more.

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Publisher: PCWorld
Date: March 19 2022
Twitter: @PCWorld
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