“RJ is an industry icon, having worked in and with the aftermarket specialty business for nearly 30 years,” said Bill Miller, senior vice president of operations for SEMA. “It’s a thrill to have him join the SEMA leadership team.
“I have attended every SEMA show since 1997 and have had the honor of being a judge for the SEMA Show’s Battle of Builders series for the past six years,” said de Vera.
3 free marketing resources for manufacturers
The second edition of Intergage's Marketing in Manufacturing report is due for release imminently. In the run up, we have a sneak preview of some of the key findings of the report and what they mean for manufacturers.
Creating enough high-quality content, targeting the right audience and measuring success and Return On Investment (ROI) were the top three challenges as voted by manufacturers.
Marketing 360® Long-Term Content Marketing Strategy Yields Success for Solar Contractor
FORT COLLINS, Colo. , March 15, 2022 /PRNewswire/ -- Content marketing is a key component of any small business marketing strategy. When consumers are looking for a product or service, they almost always turn to search engines first.
The strategy? This business, with the help of their Content Marketing Specialist at Marketing 360, started by optimizing all of their website pages with relevant keywords. Then, the Marketing 360 content team created a separate page for each of their services.
B-to-B Marketing Doesn't Have to Be Boring
Ask most people what they think about b-to-b marketing , and you’ll likely hear the words dull and dry. The truth, however, is that the content itself is anything but boring.
Marketing Mayhem in the Roofing Industry | Roofing Contractor
If the past years are any indication, roofing contractors will face a number of major challenges as 2022 unfolds.
While it may be market specific and dependent on the strength of the campaigns in their service areas, it usually means roofers can expect higher costs for advertising in both traditional and digital platforms.
UW Marketing Video Wins National, Regional Awards; Honored for Inclusiveness
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LARAMIE, Wyo. (Release) - The University of Wyoming's "I Am a Cowboy" marketing video has been recognized among the best single-spot television ads among all national higher education advertising in the past year.
The video , which anchors the second phase of UW's "The World Needs More Cowboys" marketing campaign, earned a gold award in the 37th annual Educational Advertising Awards competition, sponsored by Higher Education Marketing Report.
Analyst Report: 'Zeta Leads with a Solution that Simplifies Complex Marketing' | National Business ...
"We believe recognition as a Leader in the Forrester report once again validates the depth and breadth of our Zeta Marketing Platform to deliver and solve enterprises most complex marketing challenges," said David A. Steinberg, Co-founder, Chairman, and CEO of Zeta Global.
Forrester's 24-criteria evaluation of marketing service providers identified the 13 most significant players in market today and researched, analyzed, and scored them to show how each provider measures up and helps B2C marketers select the right one for their needs.
Is your brand marketing truly inclusive? - ClickZ
As brand marketers, it’s our responsibility to create brands that people view positively and want to connect to. When marketing is inclusive, your brand has a better footing with an even larger audience and creates even stronger ties with your customers.
20 LinkedIn Marketing Strategies to Use in 2022 | Techfunnel
Nevertheless, the company has implemented several strategies to help marketers succeed as it tries to lure marketers back to the platform. Marketers can use these strategies to gain more leads and engagement.
Are You Optimizing Your Email Marketing Campaigns?
The campaign was a massive success; the unique open rate for the vaccine invitations was consistently above 60%.
Marketing automation uses tools and data within your CRM to deliver custom content based on your audience's interests. Automation makes it possible to:
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