When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy.
"A hammer or saw doesn't replace the carpenter," said Jonathan Nelson, senior digital marketing manager at the American Marketing Association .
5 ways to optimize your marketing spend | Sponsored Content - Insider Intelligence Trends, ...
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
As the threat of recession drags on, marketers everywhere are sharing the same thought: How do we stretch our dollars?
Conversational marketing: A guide to a key B2B GTM strategy
MarTech » Customer experience » Conversational marketing: A guide to a key B2B GTM strategy
Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services?
If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities.
Investing in marketing pays off in recessions | Crain's Cleveland Business
When the last recession hit in 2008, many companies saw their sales plummet. But what did Amazon do that year? The retail giant launched a revolutionary product — the Kindle — that led to a 68% year-over-year sales increase.
The numbers make it clear: Brands that invest in marketing efforts fare better when the economy sours compared to brands that don't.
TV, Marketing Evolving -- So Why Do We Still Have Upfronts? 03/31/2023
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