Thursday, March 28, 2024

AI Proves Effective In Stopping ECommerce Returns Fraud

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Reference: Found here



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If not handled well, they can present a point of friction, disappointing customers so much that they're discouraged from shopping with that company again.

If not handled well, they can present a point of friction, disappointing customers so much that they're discouraged from shopping with that company again.

Fraudsters? They're gaming the system, sometimes reporting that products did not arrive, or they did not get what they ordered — and they request refunds.

If not handled well, they can present a point of friction, disappointing customers so much that they're discouraged from shopping with that company again.

Fraudsters? They're gaming the system, sometimes reporting that products did not arrive, or they did not get what they ordered — and they request refunds.

The 100% PURE approach, with a personal touch in the mix, is tougher to scale when there are millions of customers. Customers can also create new identities online and continue abusing the returns process.

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