Tuesday, March 5, 2024

Stok'd Dodges Cannabis Ad Restrictions With 'Next To' Campaign

In a creative solution to the frustrating problem of limited advertising opportunities for cannabis brands, Stok'd, a Canadian cannabis company, has launched a campaign that cleverly circumvents strict advertising rules. This innovative approach positions Stok'd as a retailer that refuses to accept "no" for an answer in engaging with consumers on its own terms.

The Stok'd campaign is a masterclass in creative problem-solving, finding a way to reach consumers despite the strict advertising restrictions. By leveraging the power of social media and user-generated content, Stok'd is able to connect with its target audience in a way that is both effective and compliant with advertising regulations.

This approach not only showcases the brand's commitment to creativity and innovation but also demonstrates its dedication to reaching consumers in a responsible and compliant manner.

The success of the Stok'd campaign is a testament to the power of creativity in overcoming the challenges faced by cannabis advertisers.

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Creativity is all about problem-solving, and few problems are as frustrating to cannabis advertisers as being unable to advertise when and where they want. This week, we saw a clever solution to that dilemma from a Canadian cannabis brand. Image

More details: Found here

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