Read more: See here You won't find this brooding melodrama on Netflix. The narrative spools out instead on social media as a string of darkly comic vignettes conceived and produced by the jewelry designer Alexis Bittar as part of an ongoing marketing campaign for his namesake company.
Mr. Bittar — who started his brand in the late 1990s, sold it to Brooks Brothers in 2015 and bought the business back three years ago — introduced the video campaign last fall. Ms. Sarandon, 77, is the latest and arguably biggest name to appear in the dozens of short episodes that have since been released on the Alexis Bittar Instagram and TikTok accounts. "I was drawn to what he has created with these satirical and unconventional skits," she said via text message.
With the video campaign, Mr. Bittar, 55, wanted to "create a community," he said, one he hopes would respond not just to the bangles and bags he has embedded in each episode but to the series' crazily proliferating cast of barb-spewing characters.
" I wanted people to speak their minds and say inappropriate things," Mr. Bittar said, "the way someone, even in today's woke climate, might actually speak."
He also "wanted to create a love letter to New York," he said. "Part of that love involves showing characters I've known through my years in the industry." Some, like Margeaux, "were horrible people," Mr. Bittar added, but they have influenced him just the same.
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