That Target Feeling' In New Ad Campaign

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Guests Find Joy ... at Target in Our Newest Marketing Campaign

That magic moment when you find just the right fit for a summer barbecue. Spot the limited-edition Stanley cup in the color you're craving. Or roll up to find your favorite Starbucks treat ready to go with your grocery order. It's the little moments throughout your day that add up to one big joyful feeling — that Target feeling — that make everyday visits to Target extraordinary in so many unique ways.

It's those same moments that inspired our newest marketing campaign, called "That Target Feeling." In it, we spotlight scenes and lyrics inspired by real guests (like you!) who post on social media to share the joys they've felt at Target. And it's all set to Target's reimagined version of the hit 2001 song, "Everywhere," by Michelle Branch . The campaign is rolling out this weekend across a broad mix of channels, including digital, audio, social, streaming and more. It'll make you laugh. It'll make you double take. And it'll have you humming out loud.

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The big-box retailer has drawn inspiration from its social media following for its latest campaign.

Target's creative agency, Mythology, and Ibra Ake from London-based production company, Somesuch, partnered to create the campaign, which draws inspiration from user-generated content Target customers post on social media.

The company is mentioned over 50,000 a day in user-generated posts and has the largest big-box retailer following on TikTok, per the retailer.

"This campaign is inspired by real experiences shoppers have shared on social — those small, fun, and sometimes unexpected moments of discovery and delight in our aisles that make us Target," Lisa Roath, chief marketing officer of Target, said in a statement. " We're lifting that joy up in our marketing this year as we continue leaning into nostalgia and humor in new ways."

Beyond tapping into its social media following, the retailer recently capitalized on its pop culture cache. Last month, the company enlisted Kristen Wiig, former "Saturday Night Live" writer James Anderson, and director Tom Kuntz to develop an ad featuring Wiig as her Target Lady character from SNL. The ad promoted Target's Circle Week event and appeared across TikTok, YouTube and other platforms.