Google Marketing Live 2024: Everything You Need To Know

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Search Engine Land - News, Search Engine Optimization (SEO), Pay-Per-Click (PPC)

Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.

Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.

From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.

Source: Visit website

Google starts testing ads in AI overviews

What⁘s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries.

How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a ⁘sponsored⁘ section.

Why we care. This could make advertisers happy as their ads could be enhanced, but this could also result in less click-throughs to a brand⁘s site. This could be the start of traffic dropping off as Google provides the information consumers want right on the SERP.

Source: Visit website

#news

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024.

Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels.

Here⁘s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.

You can now produce high-quality creative assets rapidly and at scale for Performance max campaigns.

With Generative AI, will be able to create ads a lot faster, have brand customized ads, advanced image editing and automatic showcasing of product feeds in AI-generated creatives

Allowing consumers to engage with your creative and products (virtually) before landing on your page.

You can now target your potential customers with vertical videos, stickers, and automatically generated animated image ads.

These video ads are now available across the 3 billion users across YouTube, Discover and Gmail through Demand Gen campaigns.