Monday, June 6, 2022

Should You Use A Blog Or Email Marketing For Your Travel Brand?

Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche.

First things first: This isn’t a post comparing the two approaches to crown an overall winner.

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Publisher: Search Engine Journal
Date: 2022-06-06T11:45:17 00:00
Twitter: @sejournal
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DISCO Welcomes New Chief Marketing Officer and Vice President of Product Strategy | Business Wire

Tom Furr will own strategy and execution across brand, communications, demand generation, sales enablement, field marketing, digital and performance marketing, creative, and communities.

DISCO Chief Revenue Officer Andrew Shimek said: " Our ethos at DISCO is to build and offer technology that frees lawyers to actually practice law and, most importantly, achieve better legal outcomes in a more efficient tech-enabled way.

Date: 2022-06-06
Twitter: @businesswire
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What Marketing Budgets Look Like in 2022

Gartner's annual CMO Spend and Strategy Survey looks at marketing budgets, spending and strategic priorities to capture how CMOs are grappling with a range of geopolitical, social, cultural and fiscal realities. Following record lows in 2021, have marketing budgets recovered?

Survey results show that budgets have recovered somewhat, with the average marketing spend increasing from 6.4% to 9.5% of company revenue across almost all industries.

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Publisher: Gartner
Twitter: @Gartner_Inc
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Marketing Qualified Leads Vs. Opportunities and Contacts

Marketing reporting and sales/marketing productivity are tied directly to the right decision around the right data model in your Salesforce.com system on using leads or a contact/opportunity model.

With the advent of account-based motions and platforms in the last few years, companies are again asking whether or not an organization should use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate their go-to-market motions.

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Publisher: CMSWire.com
Twitter: @CMSWire
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How to decide if you need an enterprise email marketing platform
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Publisher: MarTech
Date: 2022-06-06T15:13:22 00:00
Author: https www facebook com PamelaParkerCaird
Twitter: @martechismktg
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Tenjin: Privacy-first changes have shifted mobile marketing into a zombified state | VentureBeat

Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Learn more .

A year after Apple shook up mobile advertising, companies are still in a "zombified" state when it comes to effectively finding mobile users through advertising, Tenjin and Growth FullStack said in a report today.

Publisher: VentureBeat
Date: 2022-06-06T10:00:00 00:00
Author: Dean Takahashi
Twitter: @venturebeat
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Getting Out There: Essential Tips For Marketing Your New Business

When you're starting out in business, one of the most important things you can do is market your new business. If you don't have the right marketing plan in place, you could quickly find yourself losing customers and struggling to make a dent in the market.

Author: Daniel Hall
Twitter: @BBNTimes_en
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Verizon Business boosts product and marketing groups with 2 new leadership appointments | ROI-NJ

Verizon Business on Monday announced the appointment of Debika Bhattacharya to the role of chief product officer, Verizon Business, and Iris Meijer to the role of senior vice president of business marketing and revenue operations, Verizon Business.

"It's thrilling to take on responsibility for the Verizon Business product portfolio at a time when 5G is making even the most data-intensive applications possible across mobile networks," Bhattacharya said in a statement.

Publisher: ROI-NJ
Date: 2022-06-06T15:01:43 00:00
Twitter: @ROINJNews
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WWE names Catherine Newman the EVP & Head of Marketing - Pro Wrestling Dot Net

WWE issued the following press release on Monday to announce Catherine Newman as the EVP & Head of Marketing.

STAMFORD, Conn.–(BUSINESS WIRE)– WWE® (NYSE: WWE) today announced that Catherine Newman has been named Executive Vice President and Head of Marketing.

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Publisher: Pro Wrestling Dot Net
Date: 2022-06-06T13:54:19 00:00
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