Saturday, October 15, 2022

Holiday Marketing Strategies To Enhance your Brand Image and Generate Sales

The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.

Because of their importance — and the amount of marketing budget and resources dedicated to them — it would be wasteful not to use holiday marketing campaigns to build long-term brand reputation.

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Publisher: Entrepreneur
Date: 2022-10-14T15:30:00 00:00
Author: Jessica Wong
Twitter: @Entrepreneur
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Off-beat winning marketing examples - Business Review

Offbeat refers to something that is unusual, unconventional, or unexpected but usually in a desirable way: quirky, unorthodox. It's what companies strive to have in their marketing campaigns.

But when done properly, a company will raise its head from the sea of rivals, noticing a boost in sales from both new and existing customers. Here are some great examples of off-beat marketing that worked.

Publisher: Business Review
Date: 2022-10-14T10:56:39 00:00
Twitter: @BR_RO
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ThinkSwell Adds Four To Marketing Staff, Elevates One - MusicRow.com

Nashville-based marketing agency Thinkswell has announced a handful of changes to its staff, including the addition of James Crowley as Head of Strategy, Jenni Hand as Head of Operations, Katie Sulzner as Digital Marketing Manager and Nicole Marchesi as Digital Marketing Manager.

"I'm beyond proud of the growth that we've seen as an agency over the last 8 years and specifically the past 12 months," says CEO Tim Gerst . "The most important part of any agency is the team. This team that we've put together really exemplifies the mission of our company.

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Publisher: MusicRow.com
Date: 2022-10-14T16:18:20 00:00
Author: https www facebook com lydia farthing
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Multicultural marketing is mainstream marketing | PR Week

Hispanic Heritage Month offers an important backdrop to discuss the role of diversity in marketing. It’s no longer enough to ask: “What’s our multicultural marketing strategy?” 

I’ve been reminded during our multicultural upfront that savvy marketers know this. They also know that the real question to ask themselves is: “Is my marketing strategy inclusive of all identities?” 

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Twitter: @prweek
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How Coronado Island Restaurants Can Thrive With Digital Marketing - Coronado Times

In recent years, the Coronado Island restaurant scene has struggled because of economic changes, but digital marketing can make it easier for local businesses to reach their target audience.

The cost-effectiveness of digital marketing also makes it an excellent investment for struggling restaurants. Local eateries can thrive in today’s competitive market by creating a reputable online presence.

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Publisher: Coronado Times
Date: 2022-10-15T03:58:18 00:00
Author: Promoted Partner
Twitter: @coronadoisland
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The Fundamentals of Influencer Marketing

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care?

Marketers use various strategies to identify influential individuals and gain access to their followers.

In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.

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Publisher: Search Engine Journal
Date: 2022-10-13T11:45:45 00:00
Author: https www facebook com profile php id 100011215653583
Twitter: @sejournal
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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Search Engine Land » SEO » Content » The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below.

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Publisher: Search Engine Land
Date: 2022-10-14
Author: BlueConic
Twitter: @sengineland
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Chums Secures Top Talent For Revamped Marketing Team | Shop-Eat-Surf

Chums is gearing up to fortify its position as the number one brand in eyewear retainers and outdoor accessories with two strong additions to its marketing department.

Prior to joining Chums, Ben held the role of Global Marketing Manager for K2 Skis, part of the Elevate Outdoor Collective, as well as marketing roles with GoPro, Delve Media, and, most recently, Sun Valley Resort.

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57% Of Digital Marketing Entrepreneurs Started A Business Due To COVID-19

Whether it was a job loss, furlough, or a desire to join the Great Resignation, digital marketing entrepreneurs share their experience of launching their own businesses during a pandemic.

UpCity, in conjunction with Pollfish, has released a survey assessing digital marketing experts' journeys of starting and running their own digital marketing-focused agencies amidst the pandemic.

Publisher: PRWeb
Date: October 14 2022
Twitter: @PRWeb
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Why Field Marketing Is Key To Gaining Loyal Customers

Real trust is difficult to be established online. It’s unlikely that a customer who never sees your face will have the same connection to you as one whose hand you shake frequently.

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon

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Publisher: MarTech Series
Date: 2022-10-14T12:22:35 00:00
Author: https martechseries com mts insights guest authors why field marketing is key to gaining loyal customers and brand awareness during the festive period
Twitter: @MarTechSeries
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