Monday, October 17, 2022

Why Banks Shouldn't Smash Their 2023 Marketing Budgets

Many financial marketers will face budget cuts going into 2023. The difference between budgetary surgery and unfocused slashing will depend on how well bank marketing chiefs can make their case to senior management.

Doing so will hinge on how well they can learn to speak the language of CEOs and CFOs and to tailor their requests to a mindset shaped by inflation and recession concerns.

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Publisher: The Financial Brand
Date: 2022-10-17T04:03:43 00:00
Twitter: @FinancialBrand
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Marketing Technology Highlights of The Week: Featuring Experian

What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week’s martech highlights:

It's particularly important for marketplace sellers to keep their inventory in sync across channels so that they don't accidentally violate terms with the marketplaces by overselling a product.

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Publisher: MarTech Series
Date: 2022-10-17T11:16:47 00:00
Author: MTS Staff Writer
Twitter: @MarTechSeries
Reference: (Read more) Visit Source



Digital Marketing and the Rise of the Independent Agent

Independent agents are taking over the scene — 62% of property and casualty premiums in the U.S. were written by independent agents in 2021 — so competition is fiercer than ever.

Social selling might be a familiar strategy for captive agents who have their carriers’ built-in marketing support, but independent agents must create their business (and relationships) from scratch. More and more, those relationships are built over social media.

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Publisher: Insurance Journal
Date: 2022-10-17T00:00:00 00:00
Author: admin
Twitter: @ijournal
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Keep Current With these Top 5 Marketing Certifications for 2022

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

Job candidates with marketing certifications are in high demand by many employers, who use certifications as a sign the applicant has the necessary knowledge and skills for the job, and has a desire for continued learning and training.

Publisher: CMSWire.com
Twitter: @CMSWire
Reference: (Read more) Visit Source



Consumer Experiential Marketing Rebounds | Radio & Television Business Report

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Publisher: Radio & Television Business Report
Date: 2022-10-17T11:56:25 00:00
Reference: (Read more) Visit Source



Is Half of Your Marketing Budget Really Going Down the Drain?

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

But, you know what they say about assuming. And the truth is, a determined marketing department can track an individual's journey from prospect to paying customer down to the handful of digital ads that move them to buy.

Publisher: CMSWire.com
Twitter: @CMSWire
Reference: (Read more) Visit Source



How Apple's privacy changes force social media marketing to evolve | VentureBeat

Did you miss a session from MetaBeat 2022? Head over to the on-demand library for all of our featured sessions here .

Some brands have remained loyal to Facebook and Instagram, but many others are making sharp pivots to embrace more zero-party data and first-party data while turning to new social platforms for marketing based on one-to-one connections, such as TikTok.

Publisher: VentureBeat
Date: 2022-10-16T17:10:00 00:00
Author: Taryn Plumb
Twitter: @venturebeat
Reference: (Read more) Visit Source



Orangetheory is focusing on marketing over brand-building to reinvigorate, grow membership - Digiday

Early on in the pandemic, many fitness brands had to completely retool their offerings, moving classes online and finding ways to keep consumers tuning in. Over the last year or so, many of those same brands have had to completely reverse course and work to get people back into studios.

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Publisher: Digiday
Date: 2022-10-17T04:01:00 00:00
Author: Kristina Monllos
Twitter: @digiday
Reference: (Read more) Visit Source



What is a Facebook Pixel? Meta's marketing tool, explained | Digital Trends

If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve spent on advertising for your business is money well spent.

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Publisher: Digital Trends
Date: 2022-10-16T20:00:03 00:00
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Marketing Automation Market to Experience Huge Growth and

Dallas/Texas, Oct.

Ask for the sample copy of the report @ https://www.adroitmarketresearch.com/contacts/request-sample/1179

Business structures are starting to incorporate marketing automation, and it is anticipated that the use of automation will continue to expand and change as more IoT-connected devices are added.

Publisher: GlobeNewswire News Room
Date: 10/17/2022 11:50:13 AM
Author: Adroit Market Research
Twitter: @globenewswire
Reference: (Read more) Visit Source






Trance Party Event Tickets

A Concert Like No Other


Hop aboard a shuttle to Kepler-1649c. Be there to welcome new lifeforms into the universe. All passengers must have a verified event ticket. There are 10,000 tickets in circulation so no need to panic. Limited seating available per trip. There will be multiple flights each hour shipping off from the NORAD Space Port in Iceland.

Event tickets are non refundable & non transferable (except on the black market. Call Sal with questions.) An event ticket can be reused for up to 9900 yearly transactions.

No sandals allowed on flight. Adults only. Kittens must show a custodian's ID at the gate. You are not allowed to get married while aboard the shuttle. Please arrive early if you are wearing jeans.

NB: EVENT TICKETS CONTAIN A PRIVATE ANONYMOUS DIGITAL IMPRINT.

Reserve your spot. Click here.




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