Here we are five years later in a world of digital transformation. Yet, we're using the same terms. Similarly, we are battling the same problems that have rendered us unable to integrate fully.
It's far from a new idea to say that if PR cannot quantify its influence on revenue it will have difficulty justifying larger budgets, higher fees and better salaries.
FirstFruits marketing launches new website – Produce Blue Book
YAKIMA, WA. – FirstFruits BB #:355280 Marketing is pleased to announce the launch of a new website designed to highlight the FirstFruits brand and messaging, products and promotions.
With a focus on the fruit, the new website is more user-friendly, boasting clearer and easier navigation and a more organic flow through the site.
How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
Instead of guessing what keywords will advance your marketing goals, choose target keywords based on robust research. Search intent and keyword research are vital to a successful SEO campaign.
When companies use both keyword and search intent research as part of their SEO strategy, they're more likely to hit their SEO marketing goals. However, it can be challenging to know how to implement your findings if this is your first time making the attempt.
Yuly Osorio joins Step Up: Equity Matters as marketing brand adviser | Madison365
In 2001, after earning a degree in advertising and graphic design in her native Colombia, she visited the US to learn English, only intending to stay six months.
But in those six months, she fell in love. "Let's blame love for everything," she says with a laugh.
With Tough Times Around The Corner, What Should Marketing Leaders Focus On First? | The Drum
You don't need us to tell you: right now, every news item (indeed every conversation) seems to portend that tough times are ahead. We asked four leaders from The Drum Network, who between them have weathered some storms, what one thing leaders should focus on.
As difficult economic headwinds intensify, what should marketing leaders be focused on? / Michał Parzuchowski via Unsplash
Four reasons why email marketing is worth investing in now more than ever - ClickZ
Even data that appears to range far from the inbox or website can matter, such as their contacts with your customer service department, their reviews of your brand or products on independent sites such as BazaarVoice, or what they say and do on social channels or SMS.
Yes, you must protect that data and honor customer requests to reveal or delete it. But you don’t have to buy it and no one, except perhaps the customer as the data owner, can withhold it.
How Gen Z breaks marketing's cultural mold | Marketing Dive
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry toward levels of nuance that haven't traditionally been its forte.
"The algorithm is their gateway to the world," said Maxine Gurevich, senior vice president of cultural intelligence at Why Group, a unit within the agency Horizon Media, of Gen Z. "They're showing up on different channels and different places than other generations. They're hard to pin down."
It's Time to Recession-Proof Your Marketing Strategy
Experts seem to agree, a recession is on the horizon for the U.S. Forty-one percent of U.S. businesses say they are extremely concerned about an impending recession according to a June report from Sapio research, while only 5% are not at all concerned.
There's an old adage that says, "you have to spend money to make money," and this is certainly true during a recession. Though it may seem counter-intuitive, research shows that marketers who maintain or grow their marketing budgets during recessions are more successful than those that cut ...
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