Gen Z, the Navy wants you. A new ad campaign, launched on the Navy's 247th birthday, is using videos posted on social media to target 17 to 24 year olds with a pitch to consider a career in the sea service, Navy officials told USNI News on Wednesday.
The goal of the latest version of its “Forged by the Sea” campaign is to influence members of Gen Z, their parents, teachers and other adults from whom they seek advice, so they consider a career in the Navy, said Ken Woodmansee, a spokesman for the ad agency VMLY&R.
Measuring Ad Campaign Emissions: an Industry Priority - ExchangeWire.com
After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority.
Until recently, the carbon footprint of digital advertising was largely overlooked. But over the last 12 months, there has been a real momentum shift and acknowledgement from across the industry of the impact the digital ecosystem has on the environment.
Florida's Tourism agency launches Post-Ian ad campaign | WLRN
Florida's tourism-marketing agency has put together a promotional campaign, with an initial cost of about $2.7 million, to highlight parts of the state not ravaged by Hurricane Ian.
The Visit Florida campaign, which will run on digital and social-media platforms through the end of October, shows recent footage from 14 parts of the state with the message, "Sun's Shining in Florida."
Quest Encourages Consumers to "Put Your ____ To The Test" in Bold and Disruptive New Ad Campaign - ...
Developed by its lead creative agency R/GA, the campaign highlights how Quest's diverse range of consumer initiated tests can play a fundamental role in consumers' health routines.
The goal of the "Put Your ____ To The Test" campaign is to educate consumers on the advantages of lab testing in a human and relatable way, featuring three major categories of testing, including general wellness, allergy and sexual health, while highlighting the full array of lab work consumers ...
Val Demings pans Marco Rubio's ad campaign against her as "ridiculous" - Florida ...
Dem. U.S. Sen. candidate Val Demings with state Rep. Susan Valdes and store manager Rafael Olivera at Maikel’s Bakery in Tampa on Oct.13. (Photo by Mitch Perry)
In her mind, they don’t include the "ridiculous message" she says Rubio’s trying to send in his TV and social media campaign ads against her.
Humorous video ad campaign boosts Las Vegas tourism | Las Vegas Review-Journal
The Las Vegas Convention and Visitors Authority is returning to humorous storytelling with next week’s debut of a multimillion-dollar consumer advertising campaign to boost tourism.
The LVCVA board of directors on Tuesday got its first look at a pair of 30-second and 45-second video ads that give potential visitors permission to make time for themselves for a trip to Vegas.
New Navy Ad Campaign Kicks Off Targeting Gen Zs on Social Media - USNI News https://t.co/BxE8NEEs22 https://t.co/rUtAZ5IH6k NavalInstitute (from Annapolis, MD) Thu Oct 13 22:47:22 +0000 2022
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