According to retail expert Joel Bines, global co-head of retail at AlixPartners, the consumer business world is seeing a power inversion for the centuries.
"Instead of being the reliable demographic groups we've been used to targeting, consumers have fragmented and then fragmented again into what I refer to as 'Me's'," Bines said.
How Can You Satisfy Loyal Customers While Landing New Customers?
But in order to keep growing, you need to find ways to attract new customers--and to find ways to turn casual customers into loyal customers.
Maintaining that delicate balance between satisfying loyal customers while introducing changes that attract new customers? That challenge can keep the leaders of almost every established business up at night.
Who thinks you're customer-driven, you or your customers?
MarTech » Customer & Digital Experience » Who thinks you’re customer-driven, you or your customers?
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10 would say yes, and the other person would explain that they focus on other things which eventually benefit the customer.
Are Subscriptions the Way to Hang on to Your Customers? | Inc.com
Zuora's report highlights that churn rates (or the rate of customer attrition) dropped from 6.3 percent in 2020 to 5.4 percent in 2021. Churn rates sat at 6.5 percent in 2019.
She uses Netflix as an example. The entertainment platform exhibits ongoing value because it constantly updates its streaming catalog, which means that a customer's journey doesn't end after a given time.
Customers want to know what’s behind their increased utility bill | WHNT.com
HUNTSVILLE, Ala. (WHNT) – Many Huntsville residents are in shock. Their utility bills have spiked for the month of January and some say they didn't use any more energy than they did the previous month.
Many people reached out to News 19 and say that their bills doubled. They are especially concerned because they say that they have worked hard to conserve energy.
New translation service assists GMP customers in any language | Vermont Business Magazine
Vermont Business Magazine Green Mountain Power (GMP) customers can easily communicate with customer service representatives in any language, thanks to a new translation service that makes interpreters available whenever customers call to talk with a customer service representative.
Va. solar program a first for municipal customers | Energy News Network
Region
Midwest Energy News
Southeast Energy News
Northeast Energy News
Western Energy News
U.S. Energy News
Come summer, residents of Harrisonburg, Virginia, should be able to shop locally for solar power as the city's municipal utility becomes the first in the state to offer a community solar option to customers.
Centrica pledges to protect customers' deposits | Reuters
/cloudfront-us-east-2.images.arcpublishing.com/reuters/RK4VWK5O2JPNZCBOVUQS2MXQJU.jpg)
Workers are seen on the jacket section of Centrica's York platform at the Heerema plant in Hartlepool, northern England March 6, 2012. REUTERS/Nigel Roddis
Soaring prices over the past year have forced about 30 British energy suppliers to exit the market, with 26 going bankrupt since August 2021.
How Macy's is using 3D visualisation to help customers better visualise products in their home -
Ever since the first online sale, there has always been the view that certain products simply can't be sold via ecommerce, either because customers need to touch them, or see them in context, in order to make up their minds.
No comments:
Post a Comment