KFC's creative account — reportedly worth $20 million in annual agency revenue — is a big win for IPG's MullenLowe, which also counts Acura, Corona and Credit Karma among its client portfolio.
In selecting MullenLowe, KFC cited the agency's mastery of modern communication in digital and social channels that have become increasingly key for engaging consumers, especially as behaviors changed and accelerated by the pandemic become permanent.
Marketing Has Lost the Thread. Here's How We Get It Back.
This has always been — and has never been more — true. Still, it was difficult to watch Sunday's ad game and not conclude that too many marketers wasted the moment (and, with it, millions of dollars spent), because they'd mistaken tactics for strategy, celebrity for creativity.
Too many marketers have lost the thread that ties the capturing of attention to the influencing of attitudes and behaviors. Nostalgia is not a strategy. Puppies are not a strategy. Celebrity is not a strategy (well, maybe it's a media one but it's not a Creative one).
6 Best Practices to Clear Marketing Data Roadblocks | eWEEK
Despite the recent massive shift to digital commerce, many marketers are still dealing with obstacles to implementing real-time, data-driven marketing strategies, processes, and campaigns.
Those are among the key findings of a Capgemini Research Institute survey of 1,600 global marketers. Only 11% of the survey participants reported driving "significant value" through real-time marketing.
Multifamily: In-House or Agency for Your Digital Marketing - Multifamily Real Estate News
Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us?
With a new year comes a new set of opportunities. Ideally, we'll all take the lessons learned during the pandemic and continue to improve on our marketing. But realistically, do we have the time?
B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI
Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028 . The size, and competitiveness, of this market means you want to get your marketing right.
The difference between wholesale and retail when it comes to marketing can sometimes be major and, at other times, subtle. Knowing how to approach your marketing efforts can make a lot of difference to your end results. One major tool many online businesses use is conversational marketing.
Marketing and IT: CX Enemies or a Perfect Partnership? | No Jitter
Traeger's head of operations addresses some of the critiques of the build-oriented solutions and points out competitive advantages to building one's own contact center.
With an increased focus on the customer experience, enterprises are looking for ways to take their contact centers to the next level.
Marketing company continues work on Glasgow's identity, branding project | WCLU Radio
GLASGOW — A company hired by the Glasgow City Council last spring continues in its development of an identity for the municipality.
Steve Chandler heads Chandlerthinks, a Franklin, Tenn.-based marketing company, which focuses on civic brand development. Representatives from his firm began their data collection over the course of three days last summer.
How To Make Your Next Digital Marketing Campaign More Empathetic
Recent stats from PwC on empathy in marketing reveal that "59% of all consumers feel companies have lost touch with the human element of customer experience."
In other words, there's a disconnect between businesses and their customers' hearts. As a result, these businesses are wasting valuable marketing dollars on campaigns that don't yield any results.
'No marketing' sounds a lot like marketing to me | The Drum
For Laurel Wolfe, vice-president of marketing at banking platform Mambu, 'no marketing' marketing is wearing thin. As part of The Drum's latest Deep Dive, Marketing Secrets of Fast-Growth Brands , she debunks the myths of this often-used tactic.
Sound familiar? It ought to. The concept of 'no marketing' has won credence in recent years thanks to a wave of startup and challenger brands that have proudly hailed it as their 'secret sauce'.
Ingram Forms Consumer Marketing Unit
Instant access includes exclusive feature articles on notable figures in the publishing industry, the latest industry news, interviews of up and coming authors and bestselling authors, and access to over 200,000 book reviews.
After years of developing a range of different programs for publishers, the Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services.
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