Tuesday, September 6, 2022

A parent-empowering ad campaign runs through the Bronx - Gothamist

Publisher: Gothamist
Date: 2022-09-05T11:00:48.544311-04:00
Author: https gothamist com staff arya sundaram
Twitter: @gothamist
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Selma Blair Lands Gap Ad Campaign Decades After Working in a Gap Store: 'It Is My Pride!'

The actress, known for her roles in Legally Blonde, Cruel Intentions and more, is one of the faces of Gap's new ICONS campaign, which, according to the brand, celebrates modern American optimism and creating positive change by simply being your truest self.

"How smart were they to include me?" she jokes to PEOPLE exclusively, before adding: "This makes me so happy. I have not felt happy about photographs or a campaign in this way in a while."

Twitter: @Yahoo
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Air NZ pokes fun at Emirates’ new ad campaign – Travel Weekly

Emirates’ recent campaign starring its new ambassador Gerry the Goose has ruffled the feathers of Air New Zealand, leading to a bit of trolling between the airlines.

Emirates’ new ‘Fly Better’ campaign premiered last week where the airline’s new CGI ambassador was introduced to the world. Gerry the Goose’s main catch is that he decides to try out Emirates’ new premium economy cabin instead of flying himself.

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Publisher: Travel Weekly
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Australian Wool Innovation grabs attention with new international ad campaign - ABC News

Footage of men and women covered in black oil, and emerging from a swimming pool, are part of a new international ad campaign to sell more wool.

Levy-funded research and marketing group Australian Wool Innovation (AWI) has launched the new ad campaign to highlight the sustainability of wool, compared to synthetic textiles.

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Date: 2022-09-05T06:33:19 00:00
Author: https www abc net au news amelia bernasconi 10911684
Twitter: @abcnews
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Global teams up with Amazon for Heart and Alexa ad campaign – RadioToday

Heart and Amazon have teamed up for the first time for an ad campaign that spans TV, audio, outdoor and social.

Launching today, the campaign kicks off with a 30-second TV film that sees Heart Breakfast presenters Amanda Holden and Jamie Theakston keeping listeners company throughout the day, whenever they say "Alexa, play Heart".

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Publisher: RadioToday
Date: 2022-09-05T08:00:35 01:00
Author: https radiotoday co uk author editor
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‘This is not just an ad campaign’: John Lewis repositions with new brand promise

With the launch of its new promise – part of its five-year turnaround plan – the retailer is looking to set a “clear strategic direction for the business in terms of brand positioning”, Claire Pointon, John Lewis’s customer director, tells Marketing Week.

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Publisher: Marketing Week
Date: 2022-09-04T23:01 00:00
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Closed 'Denim' Fall 2022 Ad Campaign | The Impression

Closed ‘Denim’ Fall 2022 Ad Campaign with Photographer Alex Nataf with models Justin Eric Martin and Luna Bijl

Closed denim, made in Italy, states that the majority of Closed denim this season is eco-friendly and part of the brand’s eco-denim line “The New Blue.

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Publisher: The Impression
Date: 2022-09-02T13:12:00 00:00
Author: The Impression Team
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SAP Boosts Brand Awareness Using Gumgum's High Ad Formats

Measurement was provided by research experts On Device Research (ODR) and Lumen Research Ltd . ODR measured the campaign's impact on the SAP brand by comparing the results of two tests.

Marketing Technology News: Joy Spreader Announces 2022 Interim Results: Its Diversified Business Strategy Continues to Solidify…

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Publisher: MarTech Series
Date: 2022-09-06T10:05:53 00:00
Author: MTS Staff Writer
Twitter: @MarTechSeries
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Emerson Unveils New ‘Go Boldly’ Tagline and Global Campaign to Reflect Company’s ...

"Emerson is aggressively transforming our internal culture, driving a greater focus on inclusion and empowerment, while continuing to strengthen our software portfolio and helping our customers explore novel automation technologies," said Katherine Button Bell, senior vice president and chief ...

Date: 2022-09-06
Twitter: @businesswire
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