E-cigarette company Juul has agreed to pay $438.5 million in a settlement with 33 states and one territory over marketing its product to teens.
Connecticut Attorney General William Tong (D), who led the plaintiff effort, said in a statement that the settlement will send millions of dollars to programs aimed at reducing tobacco use.
Digital Marketing Expert Matt Tarrant Says - Get More
Seasoned digital marketer Matt Tarrant has announced the launch of a 20-minute Action Guide video on his YouTube channel that helps businesses get more reviews on their online profiles.
The Action Guide video, which can be viewed at https://www.youtube.com/watch?v=QHjM9sFPRcg , contains Matt's thoughts on why internet marketing has become so difficult in recent times, his expert opinion on how businesses can reverse the trend, actionable steps on how to bring about this ...
Lowe's chief marketing officer Marisa Thalberg leaves company in shakeup
Lowe's chief marketing officer Marisa Thalberg has left the retailer as part of a broader reorganization, the company said Tuesday.
The home improvement retailer cut her role and moved its marketing team under Bill Boltz, executive vice president of merchandising. Thalberg previously reported directly to CEO Marvin Ellison.
It's time for the next "real talk" within affiliate marketing | Marketing Dive
In full candor, my enthusiasm for partnership and affiliate marketing didn't start out very high by any standard of measurement. It is not something I hide. I agreed to run a turnaround of a relatively high-profile distressed business in the category.
Don't misunderstand, collectively we've made real progress over the past few years. New narratives have been written, and technology innovation has enabled diversification of partners, equitable attribution and, with it, new opportunity.
Why Age-Old Discounting Is The New Frontier In "Personalized" Marketing
Gary Drenik: Can you give me an overview of what SheerID does? And why do you believe product discounts represent a new frontier in personalization?
But, before you can do that, you need to understand who these people are. The questions to ask and answer center on identity. The way we help brands embrace this new reality is by verifying the identity of shoppers. Everyone wants to activate an offer made available to them.
Firms Pandemic-Spurred Digital Marketing Shift Shows No Sign of Abating | Legaltech News
Marketing To The Brain's Rational Mode
What percentage of cars produced in the United States currently come with a manual stick shift transmission? About 1 percent. It makes sense. Why think when you don't have to? This mentality is not unique to the auto industry.
The brain does not want to think unless it has to make a decision. Unlike cars, humans have situations where we need to stop and think through our steps in manual mode. Neuroscientist Daniel Kahneman dubbed the manual mode System 2.
Gale Strategies Launches First Principles Marketing Platform
DARIEN, Conn. , Sept. 6, 2022 /PRNewswire/ -- Today Gale Strategies announced the launch of its first principles marketing platform.
"We pursue a first principles approach, which is to say we don't just do things for our clients because it's considered marketing," said Gale Strategies co-founder Chris Gale . "We narrow down to a process focused on actually bringing in deals, investments or credible category leadership.
Share your thoughts on marketing design concepts for a chance to win $500 - UNCSA
SimpsonScarborough, a higher education marketing agency, is partnering with UNCSA to conduct this research, and your input is critical to the success of this study. Your responses will be submitted directly to SimpsonScarborough and will be kept strictly confidential.
As a UNCSA community member, your input is highly relevant, and extremely informative for this research project. If you have questions, please contact SimpsonScarborough Research Project Coordinator Shannon Berg at sberg@simpsonscarborough.com .
NEW: Juul reached an agreement in principle to pay $438.5 million to 33 states to resolve a two-year bipartisan pro… https://t.co/xNcRcb5kOH business (from New York and the World) Tue Sep 06 17:21:39 +0000 2022
Juul to pay about $439 mln to settle e-cigarette marketing probe https://t.co/pLM5ouNb52 https://t.co/zXqP0Q5YCu Reuters (from Around the world) Tue Sep 06 20:50:31 +0000 2022
Juul to pay $439 million in settlement over marketing to teens, vis @washingtonpost https://t.co/lIWebDNVsq PublicHealth (from Washington DC) Tue Sep 06 18:23:53 +0000 2022
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