If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently?
Not only do our bosses want to know if their investment is being spent wisely, but they also want to know if the input is worth the return.
Express Marketing Exec: Mobile App is the Anchor for Brand Loyalty
Member Benefits: Marketing Your Practice
AAHA members receive many benefits, including guidance and support on clinical and non-clinical topics. Below are some of these benefits.
An incredibly brief guide to shifting marketing offshore: Part 2
MarTech » Marketing Management » An incredibly brief guide to shifting marketing offshore: Part 2
In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are best done closer to home, while tasks with lower levels of context and skill are candidates to automate or move offshore.
Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the ...
Marketers are beginning to unveil their marketing strategies for the World Cup , which will take place from late November to mid-December in Qatar this year.
Some say the timing, which was shifted due to Qatar's climate, will bolster advertisers' interest in the games as there are typically more ad dollars spent in the fourth quarter than the summer when the World Cup is normally played.
Anatomy of an email marketing strategy: discovery to conversion
Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field.
6 trends changing the marketing industry, Duke survey says
The survey includes responses from 273 marketing leaders at for-profit U.S. firms and was sponsored by Duke University's Fuqua School of Business, Deloitte LLP and the American Marketing Association.
Claire's Marketing Boss Continues Modernization Mission With Gen Z/Alpha-led Campaign | The Drum
Former PepsiCo CMO Kristian Patrick was brought in to transform Claire's from a legacy mall-based retailer to fully integrated fashion brand. Her latest campaign, 'Get Pierced', sets out her ambition.
In 2021, Claire's hired Kristian Patrick as chief marketing officer, tasking her with expanding the accessory retailer's media mix, experimenting with content types and injecting more 'fun' into its marketing.
LeadingResponse Launches New Prospect Marketing Platform for Clients | Business Wire
Campaign Event Screen in Hub, LeadingResponse's client portal. With Hub, clients will now be able to manage, pay, and rebook campaigns across the LeadingResponse solution portfolio. (Photo: Business Wire)
Hub, LRSP's client portal, gives full access to key resources and functionalities over clients' programs and campaigns.
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