Event marketing transformed dramatically during the pandemic, with today’s attendees expecting personalized experiences virtually and in person.
The new age of events is here and ready to disrupt, and event marketers need to adjust accordingly.
You still don't have marketing security?
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Five years ago, if you were to ask a marketer about their security strategy, the likely response would have been sheer confusion. "Bots, proxies, data-center traffic? That's for the security team to worry about.
Improvado offers tool for deeper marketing insights, nabs series A | VentureBeat
The battle to make sense of the relentless stream of telemetry from the advertising world is heating up. Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at marketers.
"Advertisers struggle to understand their ROI across multiple marketing platforms," explained Rajeev Goel, the cofounder and CEO of PubMatic who is also an investor in Improvado.
Make Your Marketing Stand Out by Embracing These 4 Layers of Understanding | Inc.com
The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become distracting.
At the end of 2021, 43 percent of marketers surveyed noted that it has become increasingly difficult to capture the attention of their audience. Despite this, 66 percent of B2C marketers continue to be asked to do more than the prior year, while working with the same resources.
Marketing 360® Named Noteworthy Product for Social Media Marketing Software in Capterra's 2022 ...
FORT COLLINS, Colo. , May 12, 2022 /PRNewswire/ -- Capterra recently released their 2022 Shortlist, and Marketing 360® is proud to have been named a noteworthy social media marketing software product for 2022.
To compile the 2022 Shortlist, Capterra analyzed all social media marketing software products in their directory and eliminated products that didn't meet their requirements for functionality and positive reviews.
How to launch a startup without spending a fortune on marketing
If only there was a one-size-fits-all approach to guarantee a successful startup launch and ongoing traction. Novice entrepreneurs are eager to label their companies “the Apple of X” or “the Uber of Y” in an effort to reach those ranks that much more quickly.
How to Identify the Best Marketing Project - ReadWrite
When it comes to marketing, there is no one-size-fits-all solution. As you dive deep into the bottomless pit of marketing ideas , you take more and more of the time you ought to spend doing other productive things, not knowing which one to work on.
In today's business, you have little time to decide. Yet, according to a survey conducted by Attest in 2020, one of the five most significant challenges for marketers is the need to make decisions very quickly.
Leading Brands that Boast of Great Inclusive Marketing Campaigns
Inclusive marketing refers to campaigns that embrace diversity by incorporating individuals from various backgrounds or telling tales that appeal to a wider range of viewers.
Inclusive marketing can be beneficial for businesses as it helps attract customers from different backgrounds and regions. Marketers that want to appeal to today’s consumers and stand out must grasp Inclusive Marketing concepts, the cornerstone of mission-driven marketing.
What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok?
Can linear television, streaming services and TikTok coexist? The answer is yes, according to new research commissioned by the latter.
Horizon Investments Names Candace Roane Head of Marketing | Business Wire
Ms. Roane brings more than 20 years of financial services industry experience to this role, which reports to Horizon CEO John Drahzal.
Prior to DFA, Ms. Roane spent more than ten years with Aquila Group of Funds. She served as Director of Marketing, leading all aspects of the firm's marketing communications and content development efforts.
Thanks to our operations staff, turf crew, communications department, marketing staff, and sports health team for t… https://t.co/IOwVnwXoc2 _TimWalton (from Gainesville, FL) Tue May 10 23:46:17 +0000 2022
Tomo's #DON prerelease event will be at a venue which is very apt for the film's genre & setting. Nice smart market… https://t.co/3G5fKh1eSk LMKMovieManiac (from Chennai, India) Thu May 05 16:47:03 +0000 2022
Whitelist and ILO event going on 🔥@SylvaniaFinance🔥 💎 AUDIT + KYC done 💎 Move to Earn 💎 Many KOLS - BIG PARTNER… https://t.co/8DpbaFtkGP fisherbecker (from Australia) Sun May 08 13:40:58 +0000 2022
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