WHO highlights glaring gaps in regulation of alcohol marketing across borders
A new report from the World Health Organization highlights the increasing use of sophisticated online marketing techniques for alcohol and the need for more effective regulation.
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion is the first report from WHO to detail the full extent of the way that alcohol is today being marketed across national borders – often by digital means – and in many ...
Four multicultural marketing lessons from top executives | Ad Age
Multicultural marketing has changed drastically over the years, leading brands and agencies to evolve the way they connect with consumers of different races, ethnicities, genders and sexual orientations to ensure they reach more than one target audience.
She said brands tend to jump into multicultural marketing when something is trending or timed to a certain month. But when brands aren't making a continuous effort to understand all different kinds of communities, they can’t produce authentic work.
How To Become A Marketing Manager – Forbes Advisor
Marketing managers play a key role in the success of a business by leading a team and creating a marketing strategy that meets the goals of the organization, either by maximizing profits or building brand recognition.
If you have strong analytical skills and a knack for knowing what consumers want, becoming a marketing manager could be a great career path for you.
OBU students work with Bquiltin Studio to build digital marketing presence - Shawnee News-Star
OBU students Allison Lott and Jacob Moore worked with Bquiltin Studio to build a digital marketing presence. Provided
Students at Oklahoma Baptist University had the opportunity to partner with Bquiltin Studio to improve the company's marketing tactics. The students, Allison Lott and Jacob Moore, are both in an internet and digital marketing class taught by the Dickinson Chair of Business professor, Dr.
Uncovering permission-based marketing: Seven tips for a cookieless future revealed
One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? And how does it fit into your current tactics? And, perhaps most importantly, how do you use permission-based marketing in your current business model?
Moxxy gives marketing lesson with Desbry brand – Produce Blue Book
Miami, FL — A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce BB #:143203 witnessed this first-hand as a result of their partnership with Moxxy Marketing on their Desbry tropical avocados program.
WP Produce specializes in premium-quality tropical and exotic fruits and roots, such as tropical avocados, Haitian mangos, plantains, manzanos, yuca and malanga, which have been marketed since the company was formed in 1984 under their proprietary Desbry brand.
Swell Energizes Marketing and Brand With New Leadership
Justin Strong and Casey Morgan bring fresh approach and high-growth SaaS marketing experience to Swell
SALT LAKE CITY , May 10, 2022 /PRNewswire/ -- Swell announced new marketing leadership to grow the Swell brand and help empower more local businesses with the tools they need to win.
What's ahead: Marketing implications of the economic outlook
With seemingly strange things happening in media from streaming struggles to advertising amid rampant inflation, marketers say there are no simple answers.
Everything is cyclical, and nothing more so than advertising and media. It’s an old adage but advertising is a bellwether for the economy, and with many of the large media companies catching a cold in the opening months of the year, you can almost guarantee that a recession is looming.
The Pitch: Advertising and marketing news for 5.10.22 - Richmond BizSense
Danny Robinson, Martin Agency's chief creative officer, beside a mural in its offices. Robinson was named Ad Age's Chief Creative Officer of the Year for 2021. ( BizSense file )
TrailHead Creative added local nonprofit Beyond Boundaries and celebrity chef Tuffy Stone as clients. Work for both will include content creation and strategic branding. For client The Wild Wander Co.
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