Tuesday, May 10, 2022

NOW marks next phase of growth with new ad campaign

NOW is launching its first-ever fully-integrated national brand campaign and brand refresh. The largest independent and family-owned manufacturer of natural products in the US health food store channel is emphasizing high quality supplements without a premium price tag.

"We have identified our target audiences that we want to reach with this campaign, and we think that the 'feel good spending less' message will appeal to them. At a time when rising costs are a concern for many, this message seems even timelier.

Publisher: nutraingredients-usa.com
Date: CEC8ACB0DB9777352167906B78F1EF96
Author: nutraingredients usa com
Twitter: @NutraUSA
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BOD Votes to Strengthen Fair Housing, Continue Ad Campaign | Realtor Magazine

Strengthening fair housing enforcement was a priority for the National Association of REALTORS® Board of Directors during its Friday meeting.

Also, according to an informal poll conducted during the meeting, the board believes legislative and regulatory advocacy—and the changing role of REALTORS®—are issues that will be top priorities for the real estate industry in the next five years.

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Publisher: Realtor Magazine
Date: 2022-05-06T11:41:25-05:00
Author: _____
Twitter: @nardotrealtor
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Evian Launches Sparkling Water Range With Bubbly Ad Campaign | The Drum

Bottled water brand Evian has marked the launch of its first carbonated variant with a bubbly ad campaign spanning out-of-home (OOH), social, digital, PR and sampling, as well as five electric buses decked out in custom branding.

At launch, Evian "will add its sparkle" to five fully-wrapped buses in London. There will also be a collaboration with product sampling agency Purity.

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Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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Peloton's Ad Campaign Trade Secrets Case Against iFit Tossed

Peloton Interactive Inc. 's lawsuit alleging that NordicTrack-maker iFit Inc. tried to steal its advertising plans from a production contractor was tossed by a federal judge in Delaware, canceling a jury trial that had been set to start May 31.

Judge Richard G. Andrews , ruling from the bench May 6, granted iFit's motion for summary judgment in the U.S. District Court for the District of Delaware. An opinion and an order will issue this week, Andrews said in the oral order.

Twitter: @BLaw
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Intra-Cellular kickstarts new Caplyta bipolar campaign
Publisher: Fierce Pharma
Date: 2022-05-09T07:33:00-0400
Author: Ben Adams
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Peloton Launches New Advertising Campaign & Commercial - "Motivation that Moves You" ...

Peloton is launching a brand new ad campaign that focuses on their instructors called "Motivation that Moves You." You can watch the new spot now on the Peloton website , or embedded below

The ad features four instructors: Rad Lopez, Cody Rigsby, Jess Sims, and Adrian Williams. Peloton published a blog post with additional details about the campaign:

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Publisher: Peloton Buddy
Date: 2022-05-09T14:45:53 00:00
Twitter: @PeloBuddy
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Ad campaign launched to promote tourism jobs | Winnipeg Sun

Publisher: winnipegsun
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upGrad highlights importance of professional doctorate degree through its new ad ...

Aiming to drive awareness around its latest Doctor of Business Administration (DBA) degree offering, upGrad is rolling out a new digital campaign, by playing on the dated perception of the prefix ‘Doctor’. T

Keeping in mind the market demand, The Womb conceptualised a tongue-in-cheek digital film that addresses the lack of awareness around Professional Doctorate degrees, through a series of uncomfortable dialogues between the co-passengers on an aircraft, who are seeking help to solve a mid-air ...

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Publisher: Indian Advertising Media & Marketing News – exchange4media
Twitter: @e4mtweets
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Culver's is taking Wisconsin on the road in its new campaign

Craig Culver likes to believe that his burger chain Culver's has exported a piece of Wisconsin around the country as it has expanded over the years. Now the company is making that clear in its new ad campaign.

The Prairie Du Sac, Wis.-based chain is kicking off a new campaign this week called "From Wisconsin With Love." It features several new television spots and a 17-city food truck tour, some of which will involve Culver himself.

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Publisher: Restaurant Business
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One of the Year's Best Love Stories Is an Ad for Real Estate

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami.

In a world where relationships are constantly tested by climbing divorce rates, a global public health crisis, and various societal pressures, one young couple continues to reevaluate what it means to be in love as well as where they ultimately stand with each other.

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Date: 2022-05-09T10:54:42-04:00
Twitter: @adweek
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