The beverage company demonstrates how to partner with influencers for effective multicultural marketing.
Rockstar Energy could easily have gone awry with a new campaign targeting Hispanic consumers. Instead, the energy drink company, in working with Alma, is demonstrating how to partner with community influencers to reach multicultural audiences authentically.
CBP Launches Digital Ad Campaign "Say No to the Coyote" to Warn Migrants About Smuggler Lies | U.S.
WASHINGTON – U.S. Customs and Border Protection (CBP) launched a digital advertisement campaign this week to dissuade migrants in the Northern Triangle countries of Honduras and Guatemala who might consider taking the dangerous journey to the U.S. border.
The initial two-month ad buy, which will reach migrants via mobile devices on social media and other digital platforms, directs migrants to a landing page that lays out the harsh realities, including the fact that smugglers are criminals and that U.S. immigration laws remain in effect.
IRINA SHAYK RETURNS FOR SELF-PORTRAIT'S LATEST AD CAMPAIGN
LONDON , May 12, 2022 /PRNewswire/ -- London based fashion brand self-portrait has today unveiled a series of teaser images from its latest campaign starring Irina Shayk who returns after her debut for the brand last year.
Captured by photographer Carlijn Jacobs in New York , Irina wears pieces from self-portrait's Autumn/Winter 2022 Pre-Collection.
AstraZeneca bows first ad campaign for lupus med Saphnelo, highlights patients’ personal ...
Lupus isn’t fair — and AstraZeneca’s debut direct-to-consumer ad campaign for Saphnelo wants to let patients know that it understands. And that it’s here to disrupt the status quo.
Saphnelo, approved in August, is the first new med for systemic lupus erythematosus (SLE) in more than 10 years. Its type I interferon differs from its lupus market-established competitor GlaxoSmithKline’s Benlysta, a B-cell activating factor inhibitor first approved in 2011.
Brokerages Push Back On NAR Ad Campaign Targeting 'Competitors' - Inman
The trade group highlighted its own members — including Zillow, Compass, Redfin, Homie, Opendoor and Offerpad — among those whom it’s competing with for consumer mindshare.
In what may be its starkest language to date, the National Association of Realtors says it considers emerging real estate brands, including its own members, as its competition.
Complaints of objectifying women prompt Adidas sports bra ad campaign ban - UPI.com
May 11 (UPI) -- A dozen complaints prompted Britain's Advertising Standards Authority to ban an Adidas ad campaign -- intended to promote diversity of its sports bra range -- for objectification of women.
The campaign in question featured dozens of sets of breasts to draw attention to Adidas's range of diverse sports bra options. Complainants expressed concerns that children could see the ads.
TikTok Says It Lifts TV Ad Campaign Performance | Broadcasting+Cable
As the upfront approaches TikTok is saying that TV advertisers add TikTok to their media plans get better results.
In a blog post, TikTok points to research that said its platform alone generates attention and persuades viewers to take action after seeing a video.
Amid 'rescue America' controversy, Rick Scott to run national ad campaign
Sen. Rick Scott continues to get plenty of earned media for his “ 11-point plan to rescue America ,” but by the end of the week, he will augment that with some paid commercials allowing viewers to hear the Florida Senator unfiltered.
The ad begins with soundbites of Biden castigating Scott, and then the Senator offering a rejoinder in close.
Thumbtack's Sore Thumb Ad Scares Up Awareness for Homeowners
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami.
Thumbtack, a company that provides specialized workers to tend to consumers’ home improvement and other personal tasks, is looking to add some personality to its marketing strategy. That edginess comes in the form of a talking, anthropomorphized thumb.
Majority Forward: Launches TV & digital ad campaign calling out Ron Johnson for siding with ...
Washington, D.C. – Today, Majority Forward is launching a new television and digital ad campaign in Wisconsin concerning Senator Ron Johnson, titled "Phony." The spot highlights how Johnson has sided with the Chinese government at the expense of Wisconsin workers, families, and businesses.
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