As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
The metaverse is thus far more of a concept, embodying a set of experiences in immersive virtual reality worlds where people can interact and exist.
One-to-One Marketing | Business Observer | Business Observer
You have heard about it. It is the activity of directing your marketing message specifically to the audience that is most receptive to what you are selling and doing so in the most appealing manner. Today's technology and data management techniques make this easier than ever before.
On digital marketing: You get to decide which metrics matter | Business | myheraldreview.com
Let's be honest, it takes a lot to "do" digital marketing. Between platforms competing for attention, new features and user trends, it's easy to get overwhelmed with it all.
When it comes to the marketing specifically, how does one filter through what's important and what's worth ignoring? We all know it's important to track, measure and analyze data to figure out how your campaigns have performed, but why do we have to keep talking about this?
How using multichannel marketing can boost conversion rate | The Financial Express
To boost early-stage growth, adopt a jobs-to-be-done approach to marketing – TechCrunch
The jobs-to-be-done (JTBD) approach provides a framework for defining, categorizing, capturing and organizing all your customers’ needs.
It teaches us to think about users’ needs and develop a product to meet those needs. The framework also lets us communicate with the user through the lens of the tasks they seek to do, and stay focused on developing features that align with what they need.
Video marketing: Know your brand | CUNA News
Zoho Continues To Unify Its Operating System With Zoho Marketing Plus
Zoho announced this week Zoho Marketing Plus, its solution to unify its marketing products into one platform.
Zoho Marketing Plus is just that—connecting the multiple moving parts of marketing to create a seamless collaborative experience for stakeholders, customers, and marketing organizations. The key point that I want to make is that this is not Zoho's jump into marketing.
Student-run Marketing Agency Makes Its Debut - Suffolk University
Some of Boston’s better known marketing agencies—places like Hill Holliday and Small Army—have a little more competition these days.
That’s because of Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across Suffolk University’s Sawyer Business School. The concept launched in December 2021 and was tested throughout the spring semester.
Pharmaceutical marketing, salespeople testify their marketing was strict, legal | News | ...
U.S. travel firms flex marketing muscle to lure travelers seeking sun and sand | Reuters
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May 13 (Reuters) - U.S. travel booking firms are spending heavily on marketing to get more people to book flights and accommodation on their apps and websites as they look to make the most of a post-pandemic boom in tourism during the upcoming summer season.
About six in 10 Americans have made plans to do at least one summer trip this year, according to monthly data from non-profit firm U.S. Travel Association released in April.
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