Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
There are 3.1 billion gamers around the world, and data indicates the industry will grow even larger. In the United States alone, mobile gaming is projected to exceed $11.35 billion by 2025. On a global scale, the video game market is projected to surpass $200 billion by 2023 .
Digital Marketing Impact Report 2022 - Variety
Variety’s Digital Marketing Impact Report presented by Spotify spotlights marketing experts behind the most innovative content promotions of the past year.
4 Ways To Improve The Wellbeing Of Your Marketing
While it has been a hot topic internally across most companies, there's been a missed opportunity for marketers to join the conversation and ensure that external messaging is also meeting consumer needs.
And given that we know marketing directly affects consumer behavior, boosting the wellbeing of your marketing could also boost your audiences as well. To help you do that, and in honor of Mental Health Awareness Month, we identified four ways below.
Hunt Marketing advances with John Deere, employee success - The Oxford Eagle | The Oxford Eagle
The integrated marketing firm provides digital, social, traditional and video advertising as well as branding and community engagement services to its clients.
Though the firm may be smaller than most, it is taking on big accounts like Wade Incorporated, Sonic BBWI, Cannon Motors and John Deere dealers Sydenstricker Nobbe Partners, 21st Century Equipment and Ag-Pro, the largest John Deere dealer in the nation.
Ignite USA: Pushing the boundaries in your customer marketing strategy
I'm Stephanie Capouch , VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and Salesforce.
Brand should always be a priority for businesses. That's the first misstep - people separate out brand and demand but the reality is that brand should drive demand. We know two things to be true:
3 Pro Tips for Marketing Your Business - The Seeker Newsmagazine Cornwall
10 Ways Video Content Marketing Can Increase Your Website Traffic
Using videos to drive more visitors to your website is a smart move. Such is the popularity of videos, that big and small companies are investing thousands of dollars in video content creation. Keeping people on your site for an extended period is likewise an effective marketing approach.
More than 60% of the firms use video marketing to boost traffic to their websites. Businesses might see a large improvement in their return on investment by integrating videos on their website.
Leanplum acquired by CleverTap as retention marketing platforms consolidate – TechCrunch
CleverTap , a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum , a customer engagement platform which has raised $131.2 million, for an undisclosed amount.
Sunil Thomas, CleverTap co-founder and executive chairman said: "Like many private company transactions we are not disclosing the price and terms of the acquisition. This is a cash and stock transaction that is being funded by internal accrual and CleverTap stock.
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Army of the Alien Monkeys
Earth is nice. We want it.
We welcome your submission to us.
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