You must develop effective local marketing strategies to build your brand authority and attract more customers.
A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one.
Artificial Intelligence: Its Advantages in Digital Marketing - ReadWrite
Artificial intelligence is all about making intelligent machines that can carry out cognitive activities. Once those machines have access to enough data to recognize patterns and trends, their capacity to think like humans will continue to advance.
As a result, any online endeavor must be able to extract the proper insights from data to succeed. Therefore, it makes sense to assume that AI will be essential to digital marketing.
Three Dog Bakery promotes Oviedo to chief marketing officer - Kansas City Business Journal
Three Dog Bakery promoted Marella Oviedo to chief marketing and innovation officer for the Kansas City-based pet treats manufacturer.
Prior stops in Oviedo's career have included Capri Sun, Starbucks and Seattle's Best Coffee, according to the release. Before joining Three Dog Bakery, she spent five years at The Nature's Bounty Co., where she developed its first pet supplements brand. Oviedo is based in Connecticut.
Using NFTs for Marketing and Business : Social Media Examiner
Are you thinking of using NFTs to make your business stand out? Interested in exploring examples of NFTs that help with your marketing?
In this article, you'll discover how NFTs can improve the way your business interacts with customers.
Move Beyond Traditional Marketing Programs | NACS
The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends. Discover what’s next and how to get there faster.
For four days, attendees will be networking with industry experts, attending thought-provoking and empowering education sessions, and exploring a show floor with the latest merchandise for convenience and fuel retailing.
Five email marketing tips for photographers - Photofocus
There are many tools out there, such as Moosend or MailChimp. Pricing, mailing limits, templates, forms and A/B testing are all important features to consider, but it comes down to the best tool that suits your particular needs at this particular time.
Experience four days of interactive, online training sessions featuring a range of educational content with experienced photographers and content creators.
The Problem With Marketing Playbooks (and How to Fix It)
Somewhere between the growing pipeline targets and mounting marketing "orders" from the company, marketers have lost sight of why they got into this field, to begin with. For me, it was to create, not replicate.
One of my favorite exercises to run through with my team is the "opposites game." For example, let's say we're launching a new in-person event . We'll head to the whiteboard and write down everything you would expect to see from a typical in-person event as an attendee.
Blurred lines between marketing and communications
Why it matters: The lines between communications and marketing have always been blurry, but the rise of social media, branded content and corporate activism has further complicated an already tense relationship.
State of play: Communicators are now leading strategic messaging and storytelling, while marketing has shifted its focus to growth and reach.
Oracle's new marketing team leader has been dubbed 'hatchet man'
Oracle insiders said Jason Maynard, the company's new marketing group leader, is tasked with cutting costs and has been dubbed 'hatchet man.'
Maynard's new directive is to keep costs down, current and former employees said. With a background in finance and a laser-focus on revenue, sources say Maynard may be the right person, at the right time, to lead Oracle's sales operations and marketing.
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