WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule laying out when digital marketing providers for financial firms must comply with federal consumer financial protection law.
"When Big Tech firms use sophisticated behavioral targeting techniques to market financial products, they must adhere to federal consumer financial protection laws," said CFPB Director Rohit Chopra. "Federal and state law enforcers can and should hold these firms accountable if they break the law.
Spotter Hires Galvea Kelly as First Chief Marketing Officer - Variety
Spotter , a startup that pays YouTube creators cash for the right to monetize their video libraries, hired Galvea Kelly as its first chief marketing officer.
Kelly most recently served as CMO for Collective, an online concierge back-office platform for self-employed workers in the U.S. The award-winning marketing exec has also held global leadership positions for brands including L’Oreal, LVMH Moët Hennessy Louis Vuitton and Chobani.
Why Good Content Matters for Your Marketing Strategy
Good content is not only informative, but it's engaging. It prompts the reader to want to learn more and, if optimized correctly, can tell you who the reader is and how they found you.
At its heart, digital franchise marketing is about building trust between a brand and its best customer. It's about forging a relationship.
U.S. Companies Seek Better Tools to Strengthen Marketing | Business Wire
The 2022 ISG Provider Lens™ MarTech Service Providers report for the U.S. finds many enterprises are dissatisfied with technologies intended to complement marketing efforts because they are not achieving tangible results.
"One of the most challenging assignments for enterprise marketers is to wade through the massive ecosystem of MarTech alternatives and identify the most relevant offerings for their unique needs," said Paul Gottsegen, partner and president, ISG Research & Client Experience.
Publicis Leads Forrester's Global Marketing Services Report
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Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings.
Amber Frankhuizen Has a Passion for Marketing | San Diego Business Journal
AFMKTG designed a new look and new logo for real estate developer Citymark. Photo courtesy of AFMKTG
7 Reasons Marketing Return on Investment Is a Challenge | Inc.com
As a business consultant and angel investor, I often ask for business owners for their own assessment of marketing ROI , or customer acquisition cost .
As I recently watched an episode of Shark Tank , I realized that the Shark investors' focus on the entrepreneurs' responses to these questions is also a credibility test of their business savvy, as it leads to other relevant questions on margins, channels, and their understanding of ...
Should marketing have more control over pricing? - RetailWire
Traditionally, chief marketing officers have oversight over promotions to get products out, but not much influence on initial pricing as products come in. Should that change, especially in inflationary times?
"Pricing decisions in organizations seldom receive input from those who design and implement interactions with customers (through advertising, websites, etc.
New Data Reveals Marketers Admit to 'Playing It Safe' With Their Marketing Content For Fear of ...
- New research has found that 92% of marketers are overly cautious and careful with their content marketing campaigns for fear of getting it wrong and being cancelled
- Latest stats show that old fashioned 'gut feel' marketing still hugely present today, over data and insight-led campaigns
CannazALL(TM) Joins Rakuten the World's Largest Affiliate Marketing Platform
DENVER, CO / ACCESSWIRE / August 9, 2022 / Ubiquitech Software Corp. ( OTC PINK:UBQU ), through its operating subsidiary CannazALL™ is pleased to announce it has joined Rakuten which is the world's largest Affiliate Marketing company and platform.
CannazALL™ currently implements its own in-house Affiliate program, plus its Affiliate program on ShareASale, and in adding Rakuten the Company now has access to more Affiliate publishers and a larger reach in the market.
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