Reese Witherspoon: Move over Ryan Reynolds, Witherspoon is the newest celeb-turned-ad savant. The actress's media company, Hello Sunshine, is behind two new campaigns for major brands released this week.
For the General Mills yogurt brand Oui by Yoplait, Hello Sunshine created a video series that encourages women to “say yes to themselves and engage in acts of intention.” It features Eve Rodsky, author of “Find Your Unicorn Space.”
A Beginner's Guide to Building a Proper PaaS Marketing Strategy
It feels like yesterday when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005.
Even though the core marketing for every product will always remain the same — we sell, and market products, and clients buy them as they need them. The problem now is that while the initial intent of the service was to simplify code writing – its usage and benefits have grown by manifolds.
Multilevel Marketing: How Is Everyone Doing? | Seeking Alpha
What does one call a twenty-year downward trend? Based on industry data, the direct selling/multilevel marketing industry continues to decline as a percent to U.S. Retail Sales. In fact, at .84%, the industry is now at a level not seen in three decades.
So what is the problem? There are many and none will go away soon. First, the barriers to entry are low. Too many MLM companies are chasing too few MLM distributors in an industry losing ground in the retail space.
The Coolest Viral Movie Marketing Campaigns
Before a movie hits theaters, studios spend a lot of money — up to millions of dollars in some cases — promoting the finished product.
Viral marketing is a style of promotion that uses audience-generated buzz to spread its message — in this case, a movie. The more people talking about a film, the more likely others are going to see it. Let’s admit it.
A Website Search Function Can Guide Marketing - AllBusiness.com
Imagine this scenario: A customer types the name of a shirt they want to buy into your website's search—only to be routed to the wrong item because they misspelled it.
The website search field is an often overlooked feature on a company's website, and companies will usually only seek search solutions when they realize there is a problem. Smart marketers, however, should be looking at their search function as a marketing tool much sooner.
Performance Marketing: How to Do More With What You Already Have : MarketingProfs Webinars
In a world of limited resources, slicing and dicing budgets and resources has become the new norm. But a lack of resources doesn't mean your lead and revenue goals are doomed; it only means that it's more important than ever to make sure you're making the most of what you have...
Monique Lemieux is Head of Marketing Ops at Drift, where she owns the strategy, alignment, and performance of marketing operations to help the marketing organization grow revenue through operational efficiency and data-driven insights.
The Missing Element of Your Marketing Strategy--Art Direction | Inc.com
Problem is, that most business owners become too exhausted throwing money at something far before they achieve the necessary volume of traffic necessary to make the strategy successful.
The channel, platform, or strategy being deployed to grow an audience and bring in leads has little to do with achieving the desired result. All of them can work, but they're all missing one key element which makes them work: Art direction.
Ring's new TV show is a brilliant but ominous viral marketing ploy | MIT Technology Review
There's a genre of video floating around TikTok, Facebook, Nextdoor, and countless other social apps that you've probably seen, or at least scrolled past. They're characterized by their brevity, their fish-eye framing, and often their prominent logo placement—which typically reads "Ring.com."
An incredibly brief guide on shifting marketing offshore
MarTech » Marketing Management » An incredibly brief guide to shifting marketing offshore
With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive.
While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.”
Maximize your marketing initiatives with a little peripheral vision
You are launching a new wound-closure brand or managing its market trajectory post-launch. You study the playbook for surgical center/clinic marketing:
You've run the plays, yet you still have a lower share than competitors. Where should you look for ways to better succeed? You change the messaging based on qualitative research with your target customers, but still things don't budge.
Get more insights on how you can harness the power of the most vocal fandoms for good by downloading the 2022… https://t.co/43mYuH2Z9V TwitterPH (from Republic of the Philippines) Thu Aug 11 02:18:51 +0000 2022
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