Thursday, August 25, 2022

Psychographics vs. Demographics: How to Segment Bank Customers

For decades the banking industry focused on customer segmentation that experts increasingly said should be based on age.

Then, Gen Z came into the picture, a digital-native group growing up in an age of mobile banking and tappable cards. On the horizon is Gen Alpha, which could turn out to be a wholly different challenge for financial marketers.

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Publisher: The Financial Brand
Date: 2022-08-25T04:03:34 00:00
Twitter: @FinancialBrand
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Some customers irked by UniTel’s decision to end email service - CentralMaine.com

The decision is part of a realignment of services as the company works to remain competitive in an evolving industry, according to Karla Frederick, UniTel's vice president of Maine operations.

UniTel serves customers in Albion, Burnham, Dixmont, Knox, Newburgh, Thorndike, Troy, Unity and the surrounding area.

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Publisher: Kennebec Journal and Morning Sentinel
Date: 2022-08-24T19:34:36 00:00
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Shell Energy to pay for overcharging price cap customers -Ofgem | Reuters

The Royal Dutch Shell logo is seen at a Shell petrol station in London, January 31, 2008. REUTERS/Toby Melville/File Photo

The payment by Shell Energy includes a refund of 106,000 pounds to the affected prepayment customer accounts as well as 400,000 pounds to Ofgem's voluntary consumer redress fund which directs money to charities, trusts and consumers as a result of licence condition breaches.

Publisher: Reuters
Date: 2022-08-25T07:41:11Z
Author: Reuters
Twitter: @Reuters
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Lily AI lands new capital to help retailers match customers with products – TechCrunch

During the pandemic, retailers were forced to embrace e-commerce. But some found that they struggled to maintain customer loyalty as consumer expectations changed and purchasing patterns shifted.

That’s why Purva Gupta launched Lily AI , an AI-powered platform that connects a retailer’s or brand's shoppers with products they might be looking to buy.

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Publisher: TechCrunch
Date: 2022-08-24 09:00:21
Author: Kyle Wiggers
Twitter: @techcrunch
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NOPEC ELECTRIC CUSTOMERS TO SEE SAVINGS AFTER PRO-CONSUMER ACTION

NOPEC Opts to Transition Customers to Utility Default Service – Residential and Small Business Customers To Get Lower Prices

The Northeast Ohio Public Energy Council (NOPEC) is transitioning electric customers enrolled in its Standard Program Price option back to the utility default service, allowing its customers to take advantage of the utilities' currently lower monthly rate, referenced as the "Price to Compare" on ...

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: NOPEC
Twitter: @PRNewswire
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AI for engaging customers at speed and scale - Business Plus

Over the past several years, banks have been disrupted by forces, such as rising consumer expectations,  cost-competitive digital players, rapid technological advances, and tighter regulation. These came on top of margin pressures in a low-interest rate environment.

Incumbent banks began to digitise to respond to these challenges and stay relevant in the future. As traffic began to flow to digital channels, banks downsized their branch networks to save costs.

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Publisher: Business Plus
Date: 2022-08-24T09:05:00 01:00
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Great River Utility customers find proposed rate hike unpalatable

Now they are getting hit with a possible wastewater disposal rate increase that is more than double or triple what they are paying now.

"They applied on the 25th of July for a rate increase of $53.75," said Michael Risley, a resident of The Trace subdivision in Lamar County. "We're paying $15 now, which is a 360% rate increase."

Publisher: The Clarion-Ledger
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Three Simple Ways To Get Customers To Trust You | By Shep Hyken

Think of the brands or companies you enjoy doing business with the most. What is it that makes you want to come back? Here are a few possible reasons:

While the items listed get you to trust a company, if you break it down, it's really about delivering on expectations. Nothing on the list should be difficult to accomplish. These are the basic expectations customers might have with the companies they choose to do business with.

Publisher: _____
Date: 1661355588
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Pendo Adds Record Number of $100K+ Customers in Second

Pendo, the most comprehensive product experience platform, announced highlights from its second quarter, which ended July 31, 2022.

“We’re seeing more companies than ever use Pendo to help drive efficient growth,” said Todd Olson, CEO and co-founder of Pendo.

Revenue and customer growth: Pendo’s growth in Q2 was driven by a record number of new six-figure deals, existing customer expansion, and higher-than-expected sales in Japan and Australia . The company also landed its first new customer paying more than $1 million .

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Publisher: MarTech Series
Date: 2022-08-25T07:41:34 00:00
Author: PRNewswire
Twitter: @MarTechSeries
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Improving the experience for trademark customers | USPTO

Our goal is to make your trademark filing experience easier and more efficient, so that you have more time to focus on building your brand and growing your business.

To do this, our customer experience team conducts research so that we can hear your needs and expectations directly form you. Our research methods include interviews, testing prototypes with customers, and feedback sessions.

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