Tuesday, March 14, 2023

How CMOs should respond to ChatGPT's marketing impact

MarTech » Marketing management » How CMOs should respond to ChatGPT’s marketing impact

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. 

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Publisher: MarTech
Date: 2023-03-14
Author: Andrew Frank
Twitter: @martechismktg
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An Industry Expert's Inside Take on Two Farm Marketing Guides - Growing Produce

Unbelievable timing! What's the likelihood of an announcement about a whole book on retail direct marketing and a bulletin about wholesale marketing, both appearing the same day as my column?

Both publications define their target audience right up front.

Publisher: Growing Produce
Date: 2023-03-14T14:13:52 00:00
Author: Paul Rusnak
Twitter: @GrowingProduce
Reference: (Read more) Visit Source



Moneyball your marketing ops team

Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year.

Thinking about what my perfect roster would look like got me thinking about what it takes to build a winning baseball team. How would that apply to building a great marketing operations team?

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Publisher: MarTech
Date: 2023-03-10
Author: Megan Michuda
Twitter: @martechismktg
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Six Capabilities Marketing Organizations Need to Cultivate Now - Spiceworks

After more than two years of pandemic-induced rapid change and uncertainty, the dust seems to be settling and marketers are left with a "new normal" that looks like more uncertainty and change.

The message should be clear: Consumers are moving forward faster than ever. Organizations, therefore, must let go of the marketing operating models that worked before the digital transformation to meet their needs now and in the sure-to-be-different future.

Publisher: Spiceworks
Date: 2023-03-14T08:15:42 00:00
Twitter: @SpiceworksNews
Reference: (Read more) Visit Source



How Silicon Valley Bank's collapse could compound a marketing slowdown | Marketing Dive

Funding prospects for martech and ad-tech startups could dry up, along with media spend that's already been on a steady downward trajectory.

The stunning collapse of Silicon Valley Bank (SVB) last week has sent out shockwaves across multiple industries and left the business world on edge.

Publisher: Marketing Dive
Date: 2023-03-14
Author: Peter Adams
Twitter: @marketingdive
Reference: (Read more) Visit Source



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