Monday, August 23, 2021

Do Your Digital Design Choices Take Advantage of Customers?

Executives must play a proactive role in making sure their digital design functions in the best interests of users. Doing so has the potential to give companies a deeper and more positive relationship with its customers.

When tech companies exploit customers, they risk undermining trust in the entire digital ecosystem. One common form of exploitation occurs when digital platforms are designed to take advantage of customers' behavioral biases.

Publisher: Harvard Business Review
Date: 2021-08-23T12:05:21Z
Twitter: @harvardbiz
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T-Mobile is giving customers a free year of Apple TV Plus - The Verge

The deal applies to virtually any of T-Mobile's post-paid customers that it classifies as part of those plans, including its Magenta 55 Plus, Magenta Military, Magenta First Responders, Sprint Unlimited Plus, Sprint Premium, and T-Mobile for Business plans.

Publisher: The Verge
Date: 2021-08-23T10:46:00-04:00
Author: Chaim Gartenberg
Twitter: @verge
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Awkward: SMBs think they know their customers; their customers disagree; Monday's daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Last week Google unveiled its new interactive, in-SERP periodic table. It got a lot of attention, but if you look at the top search result for the query "periodic table," you will head to the much more extensive resource, ptable.com .

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Publisher: Search Engine Land
Date: 2021-08-23
Twitter: @sengineland
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Lowe's Asks Customers to 'Fall Together' in New Campaign

Lowe’s is beginning its countdown today to the unofficial start of the fall season on Labor Day, Sept. 6, with a new campaign under the hashtag “Fall Together.”

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Date: 2021-08-23T06:23:19-04:00
Twitter: @adweek
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How beauty brands can cultivate hyper-loyal customers | Vogue Business

The offer of fractional shares as a thank you for shopping with a brand may seem an extreme means of strengthening consumer loyalty.

This is just one of the new tools being considered by brands striving to develop more hyper-loyal customers.

Publisher: Vogue Business
Date: 2021-08-23T04:30:00.000Z
Author: Cond Nast
Twitter: @VogueBusiness
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Bloomberg - Are you a robot?
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Peddler Show allows vendors to get back customers

CORPUS CHRISTI, Texas — The Richard Borchard Fairgrounds hosts the Peddler Show a few times a year.

This weekend, the show allowed these "peddlers" or traveling salespeople like Bebette Hollier and her husband to showcase their business, Kracker Jack Kids.

Publisher: KRIS
Date: 2021-08-23T03:15:23.827
Author: https www kristv com andrew christiansen
Twitter: @KRIS6News
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How small businesses can reach Gen Z customers — Quartz

Despite their reputation for being slaves to the digital experience, the Generation Z consumer is not an all-Amazon, all-the-time shopper.

These up-and-coming consumers are very rapidly representing a larger slice of retail spending . Indeed, this generation, many of whom are still in their teens, already spends more than $140 billion every year, according to consultancy Barkley Inc.

Publisher: Quartz
Date: 2021-08-23T13:01:07.000Z
Author: Karen Epper Hoffman
Twitter: @qz
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7 Tips to Use AI to Acquire and Retain Customers

Artificial Intelligence (AI) mimics the cognitive functions of the human mind, particularly in learning and problem-solving. Many of the apps that we use today are powered by AI. From voice-activated virtual assistants to e-commerce, AI applications are everywhere.

With the advancements in AI technology and access to big data , companies across different industries are integrating AI into their processes to find solutions to complex business problems.

Publisher: Black Enterprise
Date: 2021-08-23T12:30:46 00:00
Twitter: @blackenterprise
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"It’s a great way for us to feel even closer to our customers"

John Kluytmans joined Grodan in 2016 and is one of the five members of the Customer Support team covering North West Europe: Scandinavia, Germany, Austria, Switzerland, Benelux, France, UK and Ireland. He is personally responsible for approximately 550 customers in the Benelux region.

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