Wednesday, August 18, 2021

Vaccination is an act of love, pope says in ad campaign - Catholic Review

VATICAN CITY (CNS) — When each individual makes a small act of charity, like getting the COVID-19 vaccine, every gesture added together can transform the world, Pope Francis said in a global ad campaign.

“Being vaccinated with vaccines authorized by the competent authorities is an act of love.

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Publisher: Catholic Review
Date: 2021-08-18T12:39:18 00:00
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Behind Match's Adults Date Better campaign | Ad Age

After exiting a long-term relationship in January, Mo Said wanted to get totally absorbed into his work at Mojo Supermarket, the small agency he founded and leads as chief creative.

The approach—which positions Match as an app for people with emotional maturity, not those looking for one-night stands—is personal for Said, 31.

Publisher: Ad Age
Date: 2021-08-18T15:26:35-04:00
Author: E J Schultz
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Bensons launches £3m ad campaign | Furniture News Magazine

Just a week after outlining strong pent-up demand from customers, Bensons for Beds will today launch a major advertising campaign - its biggest since the end of lockdown restrictions and the reopening of 'non-essential' stores.

Filmed on the shores of Buttermere, Cumbria, 'Wake up in a good place' reinforces Bensons' expertise in sleep and its role in refreshing the mind.

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Power Up: New GOP group to launch ads against reconciliation package in New Hampshire and Arizona

AUGUST ATTACKS: A new, conservative nonprofit is launching a multimillion-dollar ad campaign against the $3.5 trillion reconciliation bill, targeting vulnerable Democratic lawmakers in New Hampshire and Arizona over the congressional recess, my colleague Paul Kane and I report. 

Publisher: Washington Post
Date: 2021-08-18T09:58:35.000Z
Twitter: @WashingtonPost
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TTSWTRS 'Mission' 2021 Ad Campaign | The Impression

Marking the arrival of its latest collection, TTSWTRS shares a gorgeous new film that uses cutting-edge technology to consider the future of humanity and its place in the universe.

The film was created in collaboration with TRI. Direction., who worked on concept and production, and motion-design studio Massa+, which created the thoroughly impressive visuals. The digital art feels realistic, cinematic, and sweeping, though not without an element of the fantastical and

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Publisher: The Impression
Date: 2021-08-17T07:00:00 00:00
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rag & bone Forever Authentic Denim Fall 2021 Ad Campaign | The Impression

rag & bone celebrates the many faces of New York City with a new Fall 2021 denim campaign by filmmaker and photographer Daniel Weiss.

Working in both color and black and white, Weiss creates portraits of diverse New Yorkers against the backdrop of the city. Rather than being glamorized or dressed up, the city is taken as it is, with all its hard-edged beauty and visual complexity becoming a character unto itself.

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Publisher: The Impression
Date: 2021-08-17T06:00:33 00:00
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Tommy Hilfiger x Romeo Hunte August 2021 Ad Campaign | The Impression

Review of Tommy Hilfiger x Romeo Hunte Fall 2021 Ad Campaign by Creative Director Trent Wisehart with Photographer Ronan McKenzie with models Ikram Abdi Omar, Aaliyah Hydes, Hidetatsu Takeuchi and Babacar N'Doye

Tommy Hilfiger teams up with his long-time mentee Romeo Hunte for a colorful new capsule. The collection is celebrated in a campaign by creative director Trent Wisehart and photographer Ronan McKenzie.

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Publisher: The Impression
Date: 2021-08-17T06:30:00 00:00
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Ludacris stars in Jif peanut butter ad campaign (video) - Rolling Out

Ludacris has been in the rap game for over 20 years now, and after a long list of platinum hits, he's now decided to switch up his flow. The ATL lyrical tactician is the star of Jif Peanut Butter's newest ad and a spoonful of the snack has made him a star in the new age mumble world of rap.

Publisher: Rolling Out
Date: 2021-08-17T17:39:38 00:00
Twitter: @rollingoutnews
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Kaiser's telehealth service gets national exposure in Olympic ad campaign

Oakland, Calif.-based Kaiser Permanente's orthopedic telehealth services are featured in a new advertising campaign.

The commercials are part of the health system's Olympics commercials and have aired nationally. 

In the commercial, a man recovering from an injury consults with his physician and schedules a physical therapy appointment over a virtual visit.

Author: Carly Behm
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Brand lift study reveals unprecedented impact on mCanvas' PharmEasy mobile ad campaign -

mCanvas, the mobile branding solution, partnered with a leading data analytics firm to conduct a brand lift study on PharmEasy’s ‘super saver sale’ campaign.

Riding on the popularity of the cricketing megaevent, the Indian Premier League (IPL), PharmEasypromoted its offer through proprietary creative technology of mCanvas to create a sensory-rich ad experience on small screens and garner a purchase intent of more than 60% and increase the message

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Publisher: Indian Advertising Media & Marketing News – exchange4media
Twitter: @e4mtweets
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