Savvy marketers know both traditional and growth marketing strategies are necessary to keep companies relevant. Old-school strategies are a chance to go after new customers and let an organization's campaigns shine.
This second line of attack says it's also beneficial to keep clients happy, find additional sales opportunities and turn customers into advocates. The gist of growth marketing sounds simple enough. In reality, it can be confusing to implement.
How to build a long-term, search-first marketing strategy
MarTech » Performance Marketing » How to build a long-term, search-first marketing strategy
"There are roughly three and a half billion Google searches made every day," said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference .
Stop Guessing: Digital Experimentation is the Future of Marketing | CustomerThink
Too often, corporate bottlenecks stall progress and growth. This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Simply said, businesses that can't keep up – get left behind.
In 2021, we must replace the knee-jerk reaction for top-down decision making and empower our teams to own change and innovation, through a culture of data-centered experimentation.
SMS marketing trends for small businesses | News | goshennews.com
Mike Gingerich is president of Digital Hill Multimedia (www.DigitalHill.com), a Goshen web design, web software and social media marketing firm. He is also a business blogger on tech, marketing, and growth. Find out more at www.MikeGingerich.com/blog/.
10 Ways to Adjust Your Current Marketing Strategies for Today's Consumers - Small Business Trends
Data can help you make informed marketing decisions. And Google offers access to tons of data. One tool all small businesses should know is Google Data Studio. Neil Patel explores the features and capabilities of this offering in this post.
How To Build Your Personal Brand Like A Marketing Pro
In your career, can you identify the clients, prospects, C-suite colleagues, and others who are making decisions about you? That's your first step. Thinking of them in terms of categories, what do you know about their values and preferences?
The best way to understand your decision makers' journeys is to experience them yourself. Take the time to examine more than just your corner of a project. What are the hindrances your boss encounters when your organization is striving to reach a goal?
Marketing trends for January 14, 2022 | Ad Age
Modelo: The Mexican import has surged past Michelob Ultra to become the second-largest U.S. beer sold at retail outlets like grocery stores. This is according to IRI data cited this week by trade magazine Beer Marketer’s Insights.
Wordle: The online word game seemed to reach a tipping point this week. It’s taking over social feeds, and yes, even brands are jumping in.
Marketing choices: What's essential | Keizertimes
Over the years, I've worked with many business owners through my advising duties at Chemeketa's Small Business Development Center. My clients often ask, "What marketing will work best?" They usually start with a website, (yes, it's essential), but what's next?
Marketing is not about what you're selling, or how long you've been in business, or how you make what you sell. All those things might matter, and can be important to how you express value and promote, but only if they reflect what your audiences want and care about.
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